How To Rethink Your Customer Segmentation Efforts To Be More Profitable
eCommerceFuel Blog
by Courtney Goudswaard
7M ago
Italian economist Vilfredo Pareto once observed that 20% of the population owned 80% of Italy’s land. This seemingly simple observation led to the “Pareto Principle” or “80/20 rule.” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are your “whales”—the crème de la crème of your customer base. Your move? Identify and nurture that 20% of highly profitable customers with customer segmentation tactics. Table of contents Why Segment Customers? Preparing for Segmentation: What Do You ..read more
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An Insider’s Perspective: Are Amazon Sponsored Ads Worth It?
eCommerceFuel Blog
by Courtney Goudswaard
8M ago
Fact: Amazon’s algorithm gives weight to sales velocity, improving organic placement in search results. Opinion: Striving for top organic product listings on Amazon requires an investment in Amazon advertising. Proof: With the help of the smart folk in the eCommerceFuel (ECF) forum, let’s discuss the pros and cons. Here’s a quick snapshot of what we’ll cover: Table of contents Pro: Amazon PPC campaigns enhance product visibility Pro: Amazon sponsored ads amplify sales and improve organic ranking Pro: Outperform competitors who are capitalizing on your potential sales Con: Managing PPC adve ..read more
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Everything You Need to Know about Product Liability Insurance
eCommerceFuel Blog
by Patrick Mulligan
9M ago
If you’re sending thousands of products out into the world, the unfortunate reality is that eventually someone will be injured (or will allege they’ve been injured) by a product you’ve sold. The best way to protect yourself and your business from financial ruin is product liability insurance.  Product liability insurance covers you and your business in the event your product causes bodily injury or property damage. Your jewelry could give a customer a rash, your nutritional supplement could make someone lightheaded, or your toy drone could overheat and cause a fire that destroys a custome ..read more
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Amazon Listing Optimization: 8 Steps You Can’t Miss For Higher Conversions
eCommerceFuel Blog
by Courtney Goudswaard
9M ago
What good is traffic to your Amazon product listing if it doesn’t convert? The quality of the listing itself is what convinces customers to make a purchase after they land on your product page. But quality is subjective. Some products perform better than others. So, how can you make sure your product listing is converting best? Amazon Listing Optimization.  In this practical step-by-step guide, you’ll learn: Table of Contents What is Listing Optimization on Amazon & Why Is it Important? What Do I Need to Think About When Creating An Optimized Listing on Amazon? Step 1: Optimizing You ..read more
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Everything You Need to Know About eCommerce Insurance
eCommerceFuel Blog
by Patrick Mulligan
10M ago
Whether it’s someone being injured by your product, an employee getting hurt on the job, or a natural disaster hitting your warehouse, eCommerce insurance will protect your business, your team, and your financial future. At a minimum, all online businesses should carry product liability insurance and business property insurance.  You won’t be able to sell on marketplaces, such as Amazon, without liability insurance, which protects you if someone is injured by your products. Liability insurance also covers injuries that happen in your facilities—say a delivery person tripping over a power ..read more
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Inventory Forecasting Explained: How to Never Run Out of Stock Again
eCommerceFuel Blog
by Patrick Mulligan
10M ago
After a slow summer, your eCommerce business is having a strong September, and you’re excited for what will surely be a blowout holiday season. And then your warehouse manager lets you know that, after a recent shipment into Amazon’s warehouses, you have less than 100 units of your bestselling SKU. You reach out to your vendor to reorder, and you’re told that the lead time is 12 weeks. After pulling up your calendar you painfully count off weeks until December 10th, which is after Black Friday and Cyber Monday. You’re going to be out of stock of your hero product during the biggest shopping d ..read more
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ECommerce Email Marketing: The Complete Guide
eCommerceFuel Blog
by Patrick Rauland
11M ago
Successful eCommerce store owners are always looking for innovative ways to drive revenue and build lasting relationships with your customers. But email marketing has been around just as long as the email address, and it’s still one of the most powerful tools you can use to accomplish both of these goals.  Sometimes the classics are classic for a reason.  You may be skeptical. Perhaps you’ve tried email marketing in the past and found it didn’t quite work for your business. However, I’m here to assure you, with the right strategies and techniques, email marketing can be your most eff ..read more
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Re Engagement Campaign Magic: How We Improved Our Email Open Rate by 25%
eCommerceFuel Blog
by Patrick Rauland
11M ago
If you’ve been in the eCommerce industry for a while you’ve probably heard that email marketing is one of the most cost-effective marketing channels out there. Some stats say that . But despite this many eCommerce entrepreneurs neglect their email list and they tend to go cold where your readers forget who you are and what you email them about. When you have a cold email list, few readers open your emails. Email service providers like Google notice this and eventually funnel more and more emails into spam. This robs your readers the choice to even read your email. That defeats the purpose of t ..read more
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Hire a COO: Essential Advice, Key Steps, and Lessons from Successful Founders
eCommerceFuel Blog
by Courtney Goudswaard
11M ago
Feeling like a bottleneck lately? Despite your best intentions to take a step back to focus on the big picture— the pressures of daily operations has a way of creeping back into your list of to-dos. Your best seller is out of stock, the next shipment is held up in transit, and you lay awake at night stressing over next month’s payroll.  How will you ever grow if you’re bogged down in this everyday stress? Hire a Chief Operating Officer (COO). A COO with a good track record oversees all business operations, helping free up your time to focus on the big picture and long-term strategy. But g ..read more
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Hire a CEO: A Guide for Hiring and Motivating High-Level Employees (CEOs, COOs, and Directors)
eCommerceFuel Blog
by Scott Stockdale
1y ago
There are many challenges when you hire a CEO and high-level employees, from finding the best talent to compensation strategies. Fortunately, at eCommerceFuel, we can share strategies our 7- and 8-figure brand owners use so that you can avoid making costly mistakes. In the guide, we’ll learn how to hire a CEO and directors, how long to give employees in their new roles, and much more. Table of contents Hire a CEO – The Mindset How to Find Your Perfect Executive Hire How to Hire a CEO – The Process Step #1: Write Your Job Description Step #2: Post Your Job Step #3: Screening Resumes & Per ..read more
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