James Hoffmann
85 FOLLOWERS
Hi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little..
James Hoffmann
1w ago
The Swiss Water® Process may be a familiar name within specialty coffee - we had the unique opportunity to visit the facility where it happens. Thank you to our patrons for making this possible - support us on Patreon here: https://bit.ly/jameshoffmannpatreon Want to participate in the big, global decaf tasting? Get your kit here: https://www.thedecafproject.com/buy-a-tasting-kit What Is Decaf? https://www.youtube.com/watch?v=yYTSdlOdkn0&t=0s About the Decaf Project: https://www.youtube.com/watch?v=2t7Ba8Vr9HY&t=0s The Subcritical CO2 Process Explained: https://youtu.be/mRk3cmJZ7CE Upc ..read more
James Hoffmann
1w ago
We had the unique opportunity to explore the Coffein Compagnie decaffeination plant where coffee is processed using the Hanseatic sugarcane process using ethyl acetate. Thank you to our patrons for making this possible - support us on Patreon here: https://bit.ly/jameshoffmannpatreon Want to participate in the big, global decaf tasting? Get your kit here: https://www.thedecafproject.com/buy-a-tasting-kit What Is Decaf?: https://www.youtube.com/watch?v=yYTSdlOdkn0&t=0s About the Decaf Project: https://www.youtube.com/watch?v=2t7Ba8Vr9HY&t=0s The Subcritical CO2 Process Explained: h ..read more
James Hoffmann
3w ago
We had the unique opportunity to explore the CR3 decaffeination plant where coffee is processed using the Carbonic Natural™ process that just uses liquid CO2! Thank you to our patrons for making this possible - support us on Patreon here: https://www.patreon.com/jameshoffmann Want to participate in the big, global decaf tasting? Get your kit here: https://www.thedecafproject.com/buy-a-tasting-kit What Is Decaf?: https://youtu.be/yYTSdlOdkn0 About the Decaf Project: https://youtu.be/2t7Ba8Vr9HY Upcoming video 2: The Ethyl Acetate Sugarcane Process Explained Upcoming video 3: The Swiss Water Pro ..read more
James Hoffmann
3w ago
We had the same coffee decaffeinated three ways — and you can try it!! This is our most ambitious project yet - and maybe our most exciting! Check out the links below to get involved. Buy Your Tasting Kit Here: https://www.thedecafproject.com/buy-a-tasting-kit The World’s Largest Coffee Tasting: https://www.worldslargestcoffeetasting.com/ Thank you so much to our amazing partners at Caravela - https://caravela.coffee/en. And thank you, also, to CR3-Kaffeeveredelung M. Hermsen, Coffein Compagnie and Swiss Water Decaffeinated Coffee who have given us unprecedented access to their facilities. htt ..read more
James Hoffmann
3w ago
Was excited to explore the options of this price category, to see what the best espresso grinder under £250 might be. The grinders reviewed are: Baratza Encore ESP - https://www.baratza.com Sage/Breville Smart Grinder Pro - https://www.breville.com Fellow Opus - https://fellowproducts.com/ Varia VS3 - https://www.variabrewing.com/ DF54 - https://miicoffee.shop/ 0:00 The Selection & The One That Didn’t Make It 2:23 Workflow 11:18 Tasting Espresso 14:39 Nerdy Stuff: Particle Size Analysis 17:28 Retention tests 19:50 Grind Speed 20:35 Power Consumption / Wattages 21:41 Sound 23:04 How they Pe ..read more
James Hoffmann
1M ago
Go to https://surfshark.com/jameshoffmann for 4 extra months of Surfshark. To try the different recipes yourself: 25 people will be randomly chosen and we’ll ship bags of coffee out to the winners. Enter here: https://gleam.io/RcSt6/an-autumn-coffee-giveaway Strength Explained: https://youtu.be/8jAMOAmYCJI Fresh Coffee Served Here... Print: https://geni.us/THT-FreshCoffee Other Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: How to ..read more
James Hoffmann
2M ago
I finally got to try making espresso with the Outin Nano while travelling, so was happy to try it out the way it was meant to be used, away from electricity! https://outin.com Many thanks to Dale Harris and Tim Wendelboe for being open to being dragged into my nonsense. https://www.daleharris.coffee https://timwendelboe.no Thanks to Ljubljana Coffee Festival for the invitation to the event! 0:00 - Intro 1:13 - How it works 3:28 - Tasting 4:45 - Ljubljana Coffee Festival 5:26 - Tasting Pt 2 6:52 - Anywhere Espresso 7:26 - Concluding Thoughts 10:00 - Outro My review of portable espresso makers ..read more
James Hoffmann
2M ago
I was really interested to get hold of this machine - so many features for the money! There's some tech in this that I'm really happy to see at this price point too, but with so many features - is it actually good value for money? The Ninja Luxe Cafe (US Site): https://www.ninjakitchen.com/products/ninja-luxe-cafe-premier-series-espresso-machine-drip-coffee-maker-cold-brew-machine-zidES601 0:00 Introduction 0:32 Overview of the machine 3:06 Making espresso 10:41 Nit-pick: the portafilter 12:07 Nit-pick: counter space ergonomics 13:30 The quad shot 15:09 The drip tray 15:44 Milk drinks 17:08 Co ..read more
James Hoffmann
3M ago
Get 40% off Headspace: https://headspace-web.app.link/e/JH40 use the code JAMES40. We ran a survey to check out the state of global espresso in 2024 and nearly 40,000 people responded. Here’s some of the data! Do you have any hypotheses about what we found, or any other questions you think we should be asking of the data? Thank you to all 39,425 of you who responded, and to Dr. Samo Smrke, Federick Ho (from University of Glasgow), and the Discord user who helped us process the huge quantity of data we received. Timestamps 0:00 Introduction 01:15 Overview: Demographic Split - Age, Geography, Am ..read more
James Hoffmann
3M ago
To start a business with Shopify, use this link for a free trial http://shopify.com/jameshoffmann Today’s video is something a bit different. We thought we should do our best to test one of the most popular and widespread coffee “hacks”, this one coming from Dr Andrew Huberman. I will note: adenosine is not my field of expertise, but if it is yours then I’d love to hear from you in the comments! Experiment design: Dr Adam Bataineh - https://x.com/dradambat Data analysis: Susanna Pagni & Francesco Tonini Andrew Huberman’s channel: http://www.youtube.com/@hubermanlab Layne Norton’s channel ..read more