Every year your portrait and wedding customers wrestle with the same thing most of us struggle with – what do we get that special lady in our life for Mother’s Day? That special lady may be a mom, grandma, wife, daughter, aunt, auntie, best friend – whichever one they are gifting this year – your customers need help. This blog will make you, their professional photographer, the hero when you show your customers mom’s favorite gift!  Where’s my Superhero cape? No offense to the gentlemen in the room, but when we look back at our childhood scrapbooks, photo albums, and folders filled with a ..read more

You want new clients. You want to be seen, to be found, to be searched for, and to connect with potential customers. You may be posting on social media and sending email campaigns, but the big player in driving traffic to you is your website and SEO.  SEO stands for Search Engine Optimization. Optimizing your searchability is like giving your website a superpower boost to make it more findable and popular on the internet. The goal is to show up higher in search engine results when people look for things related to what you offer. Mastering SEO can help you reach more people, grow your aud ..read more

Are Wedding Bookings Down?  – Connect with Us  Are You Familiar with the Proposal Gap Theory? Feeling like things are a little quiet? Explore some insight as to why there may be a dip in weddings this year, and how to manage this season. Read Blog   Unlock the Potential of Canvas Covers The canvas cover option is the sleeper on our list of covers because of its creative potential. Only available on the Lustre Book, this option may seem simple, but it’s extremely customizable. Canvas Cover   Show What You Sell! We’ve talked about updating your studio samples now show them ..read more

At Zookbinders, we know that one of the most impactful features of a professional wedding album is the cover. That is why we offer hundreds of unique options to create the perfect look to showcase any special event. We are going to shine a spotlight on the Canvas Cover as we talk about just how unique this ONE cover can be.  Zookbinders has four distinct album types; The Zook Book, the Lustre Book, the EZ Book, and the Bon a Vie album. The different albums have a variety of cover options. Photo wrap, canvas, leather spine, fabric, faux leather, full leather, cameo, and acrylic covers roun ..read more

What The Proposal Gap Means for Wedding Photographers  Did your wedding photography business experience a lull in wedding bookings last year and you are now facing the same decline for 2024? It may seem that no matter how much marketing you update and how many trends you are following, the wedding photography inquiries just aren’t coming in as you projected.  Some photographers attribute the slow wedding season to the state of the economy, while others believe it’s due to the upcoming 2024 election. However, let me introduce a new and different perspective. Investigating and unveilin ..read more

“My clients don’t ask for albums, so don’t I sell many.” Sure…that’s understandable. But, why put all the responsibility on your clients to do the leg work? Imagine you go to a nice restaurant. You have a wonderful meal. As you are leaving a server passes by with the most amazingly looking dish.  You ask the hostess about the delicacy that just passed by. She informs you that it was the special appetizer for the evening. Spoiler alert – your server didn’t mention the specials. You might wonder, “What else did I miss?” The reality is you couldn’t have ordered something you didn’t know exis ..read more

Learn What’s New – Connect with Us What Have We Learned & What Does the Future Hold? Industry highlights, AI innovations, and optimism from the founder of Zookbinders, CEO Mark Zucker. Mark’s Remarks   Albums for Bar and Bat Mitzvahs Professional photo albums perfectly showcase a coming-of-age custom, a family’s pride, and a community’s celebration. Here are some tips to streamline the workflow from event to album. Albums For Mitzvahs   Show Clients What to Have To Offer Studio Sample Alums are the BEST way to convey the value and importance of a professional photo album.  ..read more

Find Extra Income! – Connect with Us Where’s the Money? Find the money that you left on the table with past clients by simply reaching out to see if their choice to go album-less was the right one. Following up to be sure customers received everything they needed from their photography service can inspire new purchasing.   Finding Extra Income   Show Clients What You Have To Offer Studio Sample Alums are the BEST way to convey the value and importance of a professional photo album. At 50% off they are an easy essential. Studio Samples   Which Album is Best for Your Clien ..read more

Welcome to 2024! As we settle into our regular routines and put plans in place for the coming year, 2023 feels like it’s all wrapped up. But is it? At the start of the new year, it may seem like old business is completed and new clients are the income stream to strive for. However, there may be opportunities for photographers to uncover extra revenue from past clients. Unfinished Business Who missed out on professional wedding albums in 2023, or even 2022?  Of course, you’d love nothing more than for every happy client to purchase a custom photo album with their event. However, some custo ..read more

My clients don’t ask for albums, so don’t I sell many. Sure…that’s understandable. But, why put all the responsibility on your clients to do the leg work? Imagine you go to a nice restaurant. You have a wonderful meal. As you are leaving a server passes by with the most amazingly looking dish.  You ask the hostess about the delicacy that just passed by. She informs you that it was the special appetizer for the evening. Spoiler alert – your server didn’t mention the specials. You might wonder, “What else did I miss?” The reality is you couldn’t have ordered something you didn’t know existe ..read more