Or would you rather do business with a “Grump”? Victor Borge once said that humor is the shortest distance between two people, and I must tell you, I heartily agree. In business, most sane human beings would choose to do business with someone who is pleasant, courteous, warm, friendly, hospitable and dare I say, fun. The post The Connection Between Humor and Strong Relationships appeared first on The Wise Marketer ..read more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020.   Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year.   The post #624: Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty appeared first on The Wise Marketer ..read more

Building Trust and Engagement Through Hyper-Personalized Experiences Artificial intelligence (AI) and machine learning (ML) have become powerful tools in our everyday lives, so it’s no surprise they’re revolutionizing the modern marketplace. At the same time, organizations across the board are leveraging AI and ML within their brand strategy in pursuit of a competitive edge. It’s The post Leveraging AI for Next-Level Customer Loyalty Programs appeared first on The Wise Marketer ..read more

Pitfalls, Successes, and how PR professionals can optimise their workflow Generative AI was the standout trend of 2023, with digital marketers racing to keep up with rapidly changing and updating AI technologies. Those slow to adopt AI risked falling behind, with the AI skills gap widening drastically as industry leaders rolled out AI optimisations in The post Practical AI implementation for Digital PR professionals appeared first on The Wise Marketer ..read more

The First Research Study in the Series: The Women's Sports Opportunity. Inaugural Study Explores the Rapid Growth and Untapped Potential for Brands in Women's Sports NEW YORK, Dec. 4, 2024 /PRNewswire/ -- Horizon Sports & Experiences today unveiled & NOW, the agency's new thought leadership series that bridges and explores the present and future of sports, media, and The post Horizon Sports & Experiences Introduces a New Thought Leadership Series –'& NOW' appeared first on The Wise Marketer ..read more

A call to action on Giving Tuesday Giving Tuesday Today is Giving Tuesday. It’s a day touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world". GivingTuesday was initiated in 2012 by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation, The post World Loyalty Giving Day appeared first on The Wise Marketer ..read more

The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy The post #622: Sustainability in Loyalty – Three Shades of Green appeared first on The Wise Marketer ..read more

100% Pure, AMC Theaters, Ant International, ANZ, Bhutan National Bank, Black Friday Sales, Chick-fil-A , Couche-Tard, I&M Bank, International Loyalty Awards, Paypal, Wendys, World Loyalty Giving Day The post The Loyalty Newswire<br>December 02, 2024 appeared first on The Wise Marketer ..read more

Highlights of the Q3 Earnings Call Best Buy, the leading electronics retailer in the US, held its Q3 2025 earnings call on November 26. We offer you these highlights that illustrate the impact of the company’s customer strategy on operations and other efforts which result in the improvement of higher customer satisfaction levels. Top Line The post Best Buy Focusing on Subscription Loyalty and Customer Experience to Win Customers appeared first on The Wise Marketer ..read more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage The post #621: MyAutogrill – A Leading Loyalty Programme for Travellers in Italy appeared first on The Wise Marketer ..read more