A discussion with Valuedynamx on the trends that will influence future opportunities Creating an innovative Customer-Centric strategy in mature industries Surveying the global customer loyalty landscape, the financial services and travel loyalty sectors are the two highest ranking in terms of program maturity. The entire customer loyalty industry has its origins in frequent flyer programs, and financial services loyalty marketing rose quickly thereafter on the shoulders of co-brand reward credit cards. Being first is notable, but with longevity comes a heightened need for innovation, and both ..read more

This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Aaron Dauphinee and Bill Hanifin from the Loyalty Academy faculty.   In this episode, Aaron and Bill provide a topline re-cap of conversations they had while both on assignment the week prior in Dubai, UAE and the USA, respectively. A common set of themes arose while they were across continents related to the challenges CEOs and executive teams face. They draw linkages ..read more

This Week's News Today is Monday, and it’s a special one around the Wise Marketer Group. Today is Mike Capizzi’s birthday. Mike and Bill entered the Loyalty Marketing business on literally the same day. Our first day on the job for a predecessor company of Alliance Data and Loyalty One was the first of many interactions over roughly 20 years. Soon after Bill acquired Wise Marketer with two other people, he invited Mike to join the group and pursue his dream of creating professional education for the industry. The result is The Loyalty Academy. Mike led the creation of the content that originat ..read more

First-ever loyalty program coming to Food Basics. TORONTO, April 24, 2024 /CNW/ - METRO Inc. will launch Moi Rewards in all 275 Metro and Food Basics stores in Ontario later this year. Moi Rewards will allow members to save on their grocery purchases by accumulating and redeeming points in-store and online, and to receive personalized promotions from our two leading food banners reaching 75% of households in Ontario. Jean Coutu Pharmacy customers in Ontario who already benefit from Moi Rewards will be able to accumulate more and redeem faster by combinin ..read more

Valuedynamx, a Collinson company and leader in curated, data-driven purchase rewards, has reported a significant 20% growth, attributed to its strategic partnership with Expedia Group. This collaboration has revolutionized the way Valuedynamx's loyalty program partners offer travel rewards, providing unprecedented flexibility and choice through Expedia's extensive network of over 700,000 lodging options globally. Key Highlights of the Partnership: Enhanced Travel Redemption Program: Leveraging Expedia’s vast network, Valuedynamx now facilitates real-time redemption for travel bookings, direc ..read more

Why the era of broad segmentation has ended and how Dark Data could shed light on your next strategy It is both intriguing and worrisome that our attention span has diminished to just eight seconds, which is even shorter than that of a goldfish. Over the past two decades, we've seen a 30% decline in our ability to focus. In our fast-moving world, advertisements hold our attention for merely 1.2 seconds, and video content often loses its appeal within the first two seconds. Even in Hollywood movies, shots in the most gripping scenes now last less than five seconds. As marketers, the window ..read more

Loyalty programme is the third most important factor when choosing a hotel, after hotel quality and location Hotel benefits valued more than discounts or points Room upgrades considered most important hotel benefit DISCOVERY Dollars (D$) as a rewards currency deemed more transparent and generous than traditional points GHA DISCOVERY is perceived as a luxury programme in the hotel loyalty space Dubai, UAE, 25th April 2024: Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the ..read more

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.  We’re back today in Australia with a brand and business that was founded way back in 1903. The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.  To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Marketing ..read more

How to be sure your loyalty program members are active and dancing with you Zombie A person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Zombie loyalty program members (Adam Posner definition) Members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't know why) and rarely redeem…with little or no care factor or knowledge of the program. (In one of favourite Loyalty Leader interviews, Glenn Baker (who at the time of the interview was General Manage ..read more

In this week’s episode of the “Wiser Loyalty” podcast series ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum. Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Successful loyalty programs have seen brands master providing consumers with choice across channel ..read more