Summer is officially over and we are getting back to intense work days. Unlike other summer months, August was the month of WhatsApp updates and X rebranding without any breaking news. A bunch of new Social Media updates will help you start the season.     X adds a new reply option  Direct messages got new functionality last month. Now users can swipe to reply to a message. This update is no news for other platforms though. It streamlines the messaging process. The capacity to reply to a specific message became available in May. A general reply can still be added in a bubbl ..read more

ChatGPT gained its momentum this Spring when seemingly everyone started using it for copywriting in particular. While copywriters say they might lose their jobs soon due to its functionality, we decided to take a closer look at it and share our ideas with you.  Like any other tool it has its pros and cons. It’s fast and accurate and it can perform lots of tasks at the same time. ChatGPT can answer your questions, do research on the query provided, churn out social media posts, email marketing campaigns, etc. But is it really good enough to deprive copywriters of their jobs?   Wh ..read more

Here we are with our monthly digest. July was the month of new applications and rebranding. Some SM giants were still refining their existing features. Anyway, it’s worth reading! Meta launches a Twitter-like app At the beginning of July Meta’s Threads – Twitter’s rival became available in Google Play in some areas. The new app is similar to Twitter and Instagram at the same time. Users can log in using their Instagram profile. The new application has already gathered more than 100 million users, especially now that Twitter set up limits on how many tweets users could read. Threads has Twitter ..read more

The new App is getting its momentum now. In some regions, Threads became available in Google Play on July 1 without any announcement or warning. That is highly unlikely that Meta and Zuckerberg would do that, right? That is why everybody assumed it was just a glitch. So, officially a Twitter alternative was released on July 5 and reached 30 million active users in less than a day. And within less than a week the platform reached 100 million active users despite not being yet available all over the world. It makes Threads the fastest-growing app in the history of social media. For example, it t ..read more

In the 21st Century, everything goes online, including shopping. The Covid-19 pandemic pushed E-commerce even further. Though the pandemic has been subsiding and the majority of restrictions have been lifted, people are still enjoying the benefits of buying online without having to spend hours in search of a parking lot. That is why millions and millions of brands and stores chose Shopify to build their business.   Shopify can really propel your business and sales. It provides a complex solution to wrap up your store no matter if you’re going to sell online or in person. But hold on ..read more

Summer haze is in full swing but social media giants are working to improve users’ experience, help brands build their presence, and ease marketers’ life. Messaging apps are on the rise this June. Meta creators get new tools Meta rolled out the whole set of updates to help creators maximize their presence. First of all, Facebook professional dashboard gets a brand new ‘inspiration hub’, which is similar to TikTok’s Creative Center and aims at highlighting the Reels trend. Any creator will be able to get the latest info on popular music, hashtags, or topics. What’s more, a new Templates Hub wit ..read more

Everybody knows that cyberspace is a compelling space to build your presence. Are you using social media? Everybody does. And the number of users is only growing each year. In fact, 85% of mobile phone users are using social media and that makes a whopping number of 5.25 billion users. The audience ranges from teenagers to the retired. According to the statistics, the time people spend on social media increases each year as well. And this opportunity is not to be missed. Users do not limit their activity on social media to establishing contacts only. Most importantly, they do shopping there. T ..read more

It is officially Summer! Have you planned your vacation already? If the answer is ‘no’, then it is high time you did this. For those still stuck at their tables, we’ve got a bunch of SM news that can be handy for marketers who value their time and do not want to surf the net for news. Facebook gets new lead generation tools Making more and more direct contacts through Facebook becomes easier since Meta updates lead generation to make it easier for users to connect with brands. Marketers can now run promotional ads using in-stream discount codes. The code will be automatically applied at checko ..read more

Nowadays in a customer-oriented world, the quality of customer service is more important than ever before. Especially now that social media is on the rise and customers can share their feedback and buying experience with the rest of the world within seconds. In fact, the growth of your business often depends on that. No matter how great your product you’re more likely to lose customers if the presentation and customer service standards are poor. That is why keeping customer service standards high in your company should be a company’s top priority at all levels. Customer service standards defin ..read more

We hope you had a nice Easter Holiday. Spring is moving closer to an end, and we are looking forward to the summer holidays, but April was rich in the news. And we are back with our monthly SMM digest to present it.  Meta is looking to make in-stream buying more efficient  In other words, Meta is changing Shop Ads on both Facebook and Instagram. According to Meta, shops that allow users to make purchases within the app instead of referring to a third-party website drive user action much better. That is why Meta is looking to help businesses add checkout to their shops. In the meantim ..read more