I know, I know, looking at the pretty numbers rising is somewhat soothing. But you know what won’t pay your bills? 1000 Facebook likes! You know what will – paying clients! You know what gets those paying clients? Well for starters you need to be good at what you do or rather, you need to choose a business that aligns with your strengths and joy. I love writing and systems, it brings me joy when things align perfectly and fall into place. Social Media content and strategy is the perfect business for me. I am good at it and I enjoy it. The other thing that brings paying clients in is visible ..read more

Have you ever taken time out of your day to drive to a shop with the intention of buying something and then come home completely empty handed? Maybe the shop was closed, perhaps the sales assistant was rude or they just didn’t have what you wanted. The exact same thing happens with social media, potential customers will attempt to visit your page and buy from you and leave never to be seen again. It can be frustrating and leave you questioning what you are doing. Social media can feel like such a drain on your time if you are in small business. It is a valuable tool, after all it’s completel ..read more

When you first start a small business there are a lot of things to consider and it can seem easier and more cost effective to go with options that you already have and are familiar with. At some point however you need to move over to something that is more fit for purpose. When this time comes a lot of business owners realise that the transfer over creates a lot of time and effort that could have been easily avoided if they had started as they meant to go on. If this is you, it’s not too late, I have done the exact same thing. Here are my tips for creating effective accounts systems whether yo ..read more

One of the most powerful tools I have learnt recently is asking a question without trying to answer it. I am a very logical person and my job often means I am a solution finder. Whilst a lot of the time this is helpful it can also be very limiting. Yes, you heard that right, knowing the answer can be limiting. Here is why – when we know the answer (or think we know the answer) we are no longer open to the possibilities out there. Think of it this way, have you ever done something a certain way and then someone comes up with a quicker, easier way to do it? Usually, this elicits the response ..read more