The Book Publicist
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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog "The Book Publicist"
The Book Publicist
1M ago
By Scott Lorenz
Westwind Book Marketing
You never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than done, it’s essential if you’d like to sell your book.
I wrote a book about how to title a book called Book Title Generator. The good news is artificial intelligence (AI) can now help in the process. You still need to understand the underlying concepts in titling a book – SEO, Amazon optimization, using numbers ..read more
The Book Publicist
1M ago
By Scott Lorenz
Westwind Communications
If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.
A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.
Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing opti ..read more
The Book Publicist
1M ago
By Scott Lorenz
WestWind Book Marketing
If you’re a Christian writer and want to take your career to the next level, then writers’ conferences are certainly worth exploring.
There are many Christian writers’ conferences that can give you the opportunity to meet and learn from other authors, pitch your book, and network with agents, editors, and book marketing experts.
Here’s a good overview of some of the Christian writers’ conferences in 2024 that you should consider attending:
1. Asheville Christian Writers Conference, February 23-25, 2024, Asheville, NC. The Asheville Christian Writers Con ..read more
The Book Publicist
2M ago
By Scott Lorenz
Westwind Communications
Your author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!
Key elements of an effective author website include:
Book Cover
Author Headshot
Blurbs from Reviewers
Book Trailer
Buy Buttons to Amazon, Barnes and Noble, etc.
Excerpts or Quotes from the book
Media C ..read more
The Book Publicist
3M ago
I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their backstage techniques. These photographers have photographed Miss America contestants, professional hockey and baseball players as well as CEOs, authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.
While the written word is powerful in landing a media placement, as a book publicist I know that a great photo can clinch a media opportunity just as well and sometimes even fast ..read more
The Book Publicist
4M ago
By Scott Lorenz
Westwind Communications
As a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed with flying colors. If you’re a published author, rest assured you already have a profile on Goodreads. Here’s how you can take full advantage of the platform:
1. Run a Goodreads Giveaway
Through a Goodreads Giveaway, you can promote yourself and your book to the ideal audience. A Good ..read more
The Book Publicist
6M ago
By: Scott Lorenz
Westwind Book Marketing
Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. But take it from a book marketer, just because it’s published doesn’t mean it’ll elevate your business.
On average, a self-published book costs around $2,000 to publish. But most of those books sell less than 100 copies. Wouldn’t you like your book to do better than that?
F ..read more
The Book Publicist
7M ago
By: Scott Lorenz
Westwind Book Marketing
It’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.
I disagreed emphatically… to no avail. I thought her accent was fine. She was easy to understand, and it added authenticity to the interview. I even offered more media training to help give her confidence. “Sorry, not going to do it.”
Now, had she or any other client had a strong accent making an interview impossible to understand, then we would most ..read more
The Book Publicist
7M ago
By: Scott Lorenz
Westwind Book Marketing
Ghostwriters work behind the curtain as narrative architects of the literary world. You’ve probably read a ghostwritten book without knowing it, since their names are rarely credited in the books they write. Some experts estimate that up to 60% of the nonfiction section in your nearest bookstore is ghostwritten.
As a book publicist deeply involved in the world of storytelling, some of my clients seek out ghostwriters to pen their books. Working with a ghostwriter can save you valuable time and energy and give your book a professional edge. But ghostwri ..read more
The Book Publicist
8M ago
Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success!
By Scott Lorenz
Westwind Communications
Whether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are to get published, sell your works, and meet your goals.
By writing for prominent online publications, you can do just that. Do your research and find several publications that accept entries from authors. Then, follow their editorial guidelines and submit original, compelling artic ..read more