Collaborating is a great way to reach new customers and in the run up to Christmas when many retailers and service businesses want to increase their revenue prior to an often-quieter period, what better way than to collaborate with another business.     Collaborating can be a great option during slump periods too, so if your Christmas is a quiet period or perhaps New Year, then why not start planning a collab now to overcome those dips in sales?  Collaborations are often far more cost effective than traditional advertising or social media ad spends. In most cases, it is onl ..read more

It’s the one decision that you ought to make sooner rather than later! What am I talking about? Scaling. I see it often. A business owner starts out, everything is going well, they start to get busy, stress creeps in, they start frantically outsourcing or asking around for help, or realise they need a better way to manage everything and then wham. It all gets too much. Customer service goes out of the window. Maybe they turn down work. Maybe they lose a customer because they were too slow to reply. Maybe they try to recruit lastminute.com and hire a dud because it was all a rush. Often, they t ..read more

https://hullabaloopr.com.au/wp-content/uploads/2020/06/fb-live-building-consistency-into-your-business.mp4 For more video tutorials and online discussions like this one, join our private Facebook Group of Ambitious Business Owners here.   The post Building Consistency into your Business appeared first on Hullabaloo PR ..read more

https://hullabaloopr.com.au/wp-content/uploads/2020/06/fb-live-standing-out-in-an-over-saturated-market.mp4 The post Standing Out in a Saturated Market appeared first on Hullabaloo PR ..read more

https://hullabaloopr.com.au/wp-content/uploads/2020/06/fb-live-changing-up-your-media-story-for-different-outlets.mp4 The post Changing Up Your Story Angle For Different Media Outlets appeared first on Hullabaloo PR ..read more

When I mention local print media to clients, I receive one of a few reactions in no particular order;  Does anyone read the paper anymore?  (face of disappointment) But what about national publications as I sell nationwide?   Oh, I’ve tried advertising with them before and got nothing.   Ooo exciting, I would love that!   Let me briefly address each one in turn.  1. Yes, they do and I have proven it time and again following successful coverage for clients in their local paper who go on to fill events, sell products, raise money for charity, generate new leads.   2.  I get it, you belie ..read more

We are all feeling it – the effects of Coronavirus are wide and far reaching – believe me I have been knee deep in media stories showcasing the myriad of issues and talking with clients who are quite frankly scared and worried that their business is about to fail.    And what I also know is that it is impacting many businesses in different ways – whether it is staff working from home, having to close doors, customers not wanting to attend, or the pressure to provide additional cleaning – so many businesses are struggling and with no clear end in sight, many are understandably w ..read more

Marketing and Sales – which is letting you down? Are you guilty of a mistake that is impacting both? You may easily be able to answer this, or you may ponder what each one is, or you might start to question where your weakness lies. Many small business owners struggle with one or the other, or both or actually don’t know which one is preventing them from growing. Let me tell you a story…. I recently saw a post from a fairly large business requiring a recommendation from a local service provider. Great I thought as I know just the business to recommend. So, I did. And tagged the business owner ..read more

One thing that stood out as I reflect on last year’s clients and workshops that I delivered, was the number of business owners, both service and product based, on and offline, that deliver based on their own personal preferences. Some go as far as to design or only sell products that they like, dismissing anything that they wouldn’t personally purchase. Now think about it – if you are a hairdresser and a client comes in wanting blonde hair, do you colour it black because you like black? No. You might discuss their skin tone, or issues with going blonde, but you don’t ignore their preference an ..read more

Why systems and processes should always come before marketing and sales. I recently met with a potential new client who had asked me to help him with his marketing. However, it quickly became apparently, he was not ready for what I could or would do for him.  Why? Because he had no systems or processes in place that would allow him to firstly, manage any new leads and sales, or second, had no systems to support his growth. He would likely crumble with the stress and lose customers due to customer service taking a hit, or worse.   But he is not the first potential client that I have told is not ..read more