Comics have been around for about 100 years in some form or another and have gained enduring popularity among particular markets. Reading and collecting comic books may be a niche hobby, but those who are into it are truly devoted. Many people aren’t aware of this, but you can self-publish comic books just like you can with novels, children’s books, and almost every other form of the printed word ..read more

The year's not over yet, and there are still plenty of fall festivals and events ahead! While book festivals do require an investment of time and resources, they can be invaluable for self-published authors looking to expand their readership, network with industry professionals, and gain valuable insights into the publishing world ..read more

Part Four of a Blog Series This fourth and final installment of the complete guide to creating an author website will delve into monitoring the users that visit, what happens during those visits, and what that can tell you about how well your website is performing.  ..read more

Part Three of a Series ..read more

Part Two of a Blog Series Ideally, your domain name should be yourname.com. If you have multiple books, this should be a no-brainer. Obviously, you wouldn’t get a domain name for just one of your books if you have an author website with multiple books. What if you already have a website using the domain name of one of your books? Now might be the time to consolidate under one website using your name. Your name is generally more searchable, and by putting all of your books on one site, you allow readers looking for one book, in particular, to naturally discover your other works. Even if you ar ..read more

Knowing your audience is an idea you’re probably familiar with as it’s frequently mentioned in every writing community and on every writing-related website. It is a foundational concept, for sure, but when it comes to marketing your book, it’s only the very first step. You’ve got to not only recognize your target audience, but also segment that audience to get the most bang for your marketing buck. Read on to discover why the importance of audience segmentation for self-published authors cannot be overstated.  ..read more

While we often talk about authors as a collective whole, the truth is that the advice we give to nonfiction writers often doesn’t apply to those who write fiction—precisely because each set of authors is involved in such a different process (and product ..read more

Influencer marketing has become a powerful tool for businesses of all sizes, but navigating the landscape can be tricky. Whether you're an author promoting your latest novel or a publisher promoting your backlist titles, understanding how to leverage influencer partnerships effectively is key ..read more

There's nothing wrong with book reviews, but there are so many other options to consider when you choose to market your book! No matter how great your book is or which influencers you work with, you need to be creative with the type of content you're using for your influencer marketing campaigns. Ensuring the content is delivered in a fun, relatable, and engaging way will help you stand out in a crowded marketplace and capture the attention of your audience.  ..read more

Influencer marketing can be used in a wide range of industries, including books and publishing. Spaces such as #BookTok help authors and publishers get noticed, which can lead to a wider audience and stronger sales. To have success with this kind of marketing, though, you need effective collaboration. Here are some of the biggest things to consider ..read more