From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other ….. The post The best Generative AI tools for writing marketing plans and strategies? appeared first on Smart Insights ..read more

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, ….. The post 6 categories of laws on social media and digital content marketing appeared first on Smart Insights ..read more

How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the ….. The post Digital advertising trends: Cookieless advertising is coming, are you ready for it? appeared first on Smart Insights ..read more

Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. ….. The post Example of how to structure a Go-To-Market (GTM) Strategy plan – template download appeared first on Smart Insights ..read more

Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content ….. The post Example – How to structure an AI for marketing governance policy appeared first on Smart Insights ..read more

Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying ….. The post How best to learn marketing skills in 2024? appeared first on Smart Insights ..read more

With a focus on website and mobile app design In the digital age, the importance of user-centered (UX) design in creating successful services, including websites, cannot be overstated. However, many businesses still find themselves grappling with effectively implementing UX principles. ….. The post Fourteen Critical Challenges in User-Centered Design and How Businesses Can Overcome Them appeared first on Smart Insights ..read more

When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as ….. The post Trending content marketing techniques for 2024 appeared first on Smart Insights ..read more

Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing ….. The post Free 3-page marketing plan template for a small business appeared first on Smart Insights ..read more

Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. ….. The post 8 email marketing experience trends for 2024 appeared first on Smart Insights ..read more