With the reopening of Innisfree’s store at Takashimaya Shopping Centre, Innisfree brings to you irresistible offers, gifts and complimentary activities to try out from 19 to 30 April! Your favourite Korean beauty store is ready to welcome you back with open doors (and bright lights)! Step into their newly refreshed store at Takashimaya, a revitalised space that reflects the brand’s fresh energy and commitment to modern beauty. True fans of the brand would notice their rebranding and newly designed packaging, boasting a clean and contemporary look and feel. Get a Sneak Peek of Their New Makeup ..read more

Struggling to find the perfect blush shade? Why not try one that’s perfectly tailored to your skin? pH-reactive makeup has been popular in the beauty industry for some time, but this particular C-beauty brand has a brand-new take on black blush, infusing it with the brand’s distinctive style. We did a deep dive into how the blush works, what people are saying, and where you can get it, so keep reading for all the details! The Girlcult Aesthetic With its uniquely dark aesthetic, this C-beauty brand definitely stands out from the crowd! Girlcult has been making waves with its grungy aesthetic a ..read more

While we take the time to celebrate our planet this Earth Day, which falls on 22 April, we should also reflect on how our daily habits can impact the environment. Despite all the glitz and glamour of the beauty industry, it can be a major contributor of waste. Many brands tackle this by launching refillable skincare and makeup products that can go the distance with you. Don’t let anyone tell you that you can’t make a difference! By making the switch to refillable beauty products, you can significantly reduce your environmental footprint without sacrificing your glow. In this article, we gather ..read more

As a perfume obsessive, it never occurred to me that wearing fragrances to bed could be a “thing” and, in fact, not a sin of any kind. Long before sleep masks and white noise machines, icons like Marilyn Monroe embraced a more glamorous approach to bedtime. The legendary actress famously confessed to wearing nothing but Chanel No. 5 to bed, transforming her nightly routine into a luxurious ritual. You might think this sensorial habit frivolous, but maybe bedtime fragrances are a criterion for our ancestors when it comes to “beauty sleep”. Instead of doom-scrolling for an hour or so, try mistin ..read more

Imagine a world where kids can walk into a clinic and walk out with double eyelids or a brand new nose, courtesy of parental permission and a scalpel. In Japan, this isn’t science fiction, it’s reality. With parental consent, plastic surgery is legal for anyone under 18. This has sparked heated debates and raised complex questions about beauty standards, personal choice, empowering young individuals, the ethics of altering young bodies, and a warped perception of beauty. As fascinating as the world of plastic surgery in Japan may be, it can be just as unsettling when minors are involved. So ..read more

If you’re a skincare enthusiast, you might have heard of Krave Beauty! Known for gentle yet effective skincare products, the brand is finally launching at Sephora very soon – the very first time they’re reaching local shelves. To celebrate the occasion, Krave Beauty founder Liah Yoo will be in Singapore for a meet and greet, open to Sephora members. So, you’ll be able to meet the brains behind this amazing brand in person! Read on to get all the details on this incredible opportunity, so you can experience the event for yourself. Liah Yoo and Krave Beauty With 1.2 million subscribers on YouTu ..read more

Rare Beauty’s latest launch is finally here, and if you want to try it out for yourself, now’s your chance! Sephora is hosting an exclusive Rare Beauty masterclass for its members, where you’ll get pro tips on how to rock Rare Beauty’s new powder blush for a flawlessly radiant complexion. Read on for all the details on the event, including how to sign up! The Blush Credits: @rarebeauty/Instagram After the huge success of their viral liquid blush, Rare Beauty is making a comeback with the Soft Pinch Luminous Powder Blush. Their very first powder blush comes in six wearable shades, each with a ..read more

Petite, gradient lips are a thing of the past—we are now in the reign of the plump, over-lined lip look. As important as your plumping lip gloss is in achieving the trendy pout, a good lip liner might be the key to getting down that lip look you saw on TikTok. If you don’t already own a reliable lip liner you can always count on, or if you’d like to expand your makeup collection and bring home one or two (how about 15?) more lip liners to experiment on different looks with, you’re in right place. In this article, we’ve gathered 15 of best lip liners. Read on for more! MAC Cosmetics Lip Pencil ..read more

If you’re looking for a new diet to help you shed some extra weight, you might have heard of the keto diet and its popularity. But what exactly is it all about, and how can it be used to lose weight healthily? We discovered that Korean soloist Soyou, formerly a member of the legendary girl group Sistar, has been using a keto diet to maintain her slim figure, losing up to 8kg in two months with this specific diet! In one of her vlogs on YouTube, she shared her weight loss tips with her fans and explained how she maintains her keto diet with nutritious foods, showcasing three different meals she ..read more

After five years, the beloved singer is finally returning to Singapore as part of her latest world tour. In preparation for her concert in April, we’ve rounded up some beauty tips that IU swears by. She’s been captivating fans with her charming aura and incredible talent for over a decade, earning the affectionate nickname of “Nation’s Sweetheart”! So, whether you want to emulate her sweet makeup looks, her flawless skin, or her toned physique, we’ve got all the advice you need. Credits: @dlwlrma/Instagram Focus On Consistent Skincare Credits: @dlwlrma/Instagram IU shares that if her skin ..read more