Display ads and search ads are two of the most important forms of digital marketing, but which is right for you? Our Orange County digital marketing agency explores the differences and benefits below. What are Display Ads? Display ads are a visual way to market your business online, combining images, text, animations, and even videos to grab your attention. They may appear at the top or side of a page on a site, whether advertising a new product, service, or anything else. Display ads are a fantastic way to build brand awareness and encourage users to click through to your site. You can use mu ..read more

The US is home to more than 33 million small businesses, including business-to-business (B2B) and business-to-consumer (B2C) companies. If you run a small B2B business, you need to find ways to stand out from your competitors and reach your ideal customers. And a comprehensive PPC strategy can help. How can you use PPC to make your small business more visible? To help you get started, our Orange County digital marketing agency explores four tips below. Choose Your PPC Platforms with Care You can use a wide range of PPC platforms to market your small B2B business, but you need to choose wisely ..read more

SEO and PPC are two of the most powerful elements of any comprehensive digital marketing strategy. But some businesses focus on just one instead of using both simultaneously. And that means they could be missing out on valuable opportunities to improve their reach. Using SEO and PPC together can help your business in different ways, and our Orange County digital marketing agency explores four of the most important below. Boost Your Online Visibility One of the main reasons to use SEO and PPC together is increased visibility. The better your visibility, the better your chances of attracting cli ..read more

TikTok is a social-media phenomenon, with 232 million global downloads as of Q4 2023. And its jaw-dropping popularity makes it a valuable promotional tool for businesses, especially in the US (home to the biggest TikTok audience, with close to 150 million users). But integrating TikTok into your digital marketing strategy can be a time-consuming process, especially if you’re new to the platform. Fortunately, our Orange County digital marketing agency has a few tips to help you get started. Determine Who You’re Trying to Reach on TikTok While most of TikTok’s audience are Gen Zers and Millennia ..read more

If you’ve recently launched a small business, you’re likely to face some serious competition. According to the U.S. Chamber of Commerce website, more than 5.1 million new business applications were filed in 2022 alone. Fortunately, even the smallest enterprises can take advantage of different digital marketing methods to reach their ideal customers online. And PPC is one of the most effective channels. Why? Join our Orange County digital marketing agency as we explore five reasons why your small business needs PPC campaigns. Tailor Ads to Target Different Demographics, Interests, and Behaviors ..read more

Audience research is crucial to build an effective digital marketing strategy. You need to understand the people you’re trying to sell to, otherwise you risk missing the target and wasting your marketing budget. How can you learn more about your audience? Our Orange County digital marketing agency shares four techniques to try below. Speak to Your Customers Directly To market your business, products, and services to customers successfully, you should identify exactly what they need. You can research your audience and find out what makes them tick in different ways. Here are three popular examp ..read more

With 2024 here, it’s time to look ahead to the PPC trends we can all expect to see in the coming year. Join our Orange County digital marketing pros as we explore five of the top PPC trends for 2024. More Social Media Ads Social ads will continue to play a huge role in digital marketing in 2024, as TikTok, Instagram, and other massively popular platforms provide a direct connection between businesses and consumers. TikTok is set to get bigger and bigger, and could boast an estimated 955.3 million active users by 2025 (up from 755 million in 2022). Still, Facebook and X (formerly Twitter) will ..read more

Your PPC marketing ads just aren’t bringing in as many clicks as you hoped for. What do you do about it? Our Orange County digital marketing agency shares four easy tips to help you reach a bigger audience. Capture Attention with Strong Images in Your Display Ads One of the most effective ways to grab users is to include eye-catching images in your PPC marketing. Display ads offer lots of flexibility, so you have room for experimentation. You can choose from animated ads, interactive ads, and banner ads to name just a few options. But to make the most of your display ads, you have to pick the ..read more

Want to get more out of your paid ads? It might be time to start scaling your PPC marketing campaigns. But that’s not always easy. It takes planning to get it right and make the most of your increased spending. So, to make it simpler, our Orange County digital marketing agency explores four tips for scaling PPC marketing campaigns below. Boost Your Budget to Generate More Traffic One of the most important parts of scaling PPC marketing campaigns is raising your budget. You might not love that idea, and it’s easy to see why, but increasing your budget can help you target keywords likely to brin ..read more

Social channels give every small business a direct connection to new and existing customers. More than 4.8 billion people around the world use social media, so it’s a must, but it can be hard to achieve great results — especially for small companies experimenting with social ads for the first time. So, what can you do to attract more customers with your ads? Our Orange County digital marketing agency shares four simple but effective ideas below. Learn from Your Best and Worst Posts Keep track of your organic posts on each social channel, and analyze their performance. What separates your best ..read more