In the latest installment of the Granular Webinar Series, we delve into the imminent shift away from traditional cookie-based tracking. This comprehensive session is designed to arm marketers, advertisers, and businesses with the knowledge and strategies necessary to adapt and flourish in the cookie-free world. Jordon Meyer, the Founder and CEO of Granular, together with Steve Kroll, the President and Partner, and Chris Hofmann, the Vice President of Performance Marketing, will present practical strategies and innovative methods for measurement, analytics, and tailored marketing in a post-cook ..read more

Working with agencies can be a game-changer for businesses looking to expand their online presence. However, not all agencies are created equal, and it’s important to be aware of potential red flags before entering into a partnership.  Take a look at the five warning signs that an agency might be hiding and find out how Granular handles things differently. Their “Sr Guru” is always at a conference leaving interns and juniors to run their accounts. Other agencies frequently delegate tasks to interns and juniors. At Granular, that’s not an issue because we exclusively recruit senior-level ..read more

Google provides you with dozens of metrics you can use to determine your Google Ads campaign performance. We all know some of the most important ones like conversions, cost-per-conversion, and conversion value. Those are final performance metrics that are not telling the full story. While it’s exciting to celebrate your arrival to a final destination, the journey often impacts how successful your trip is. Common categories of metrics include: Performance Metrics: Clicks, Impressions, Cost, Click-Through Rate (CTR), Conversion Rate, etc. Conversion Metrics: Conversions, Conversion Value, Cost ..read more

Google Ad Grants provide eligible non-profits the opportunity to receive up to $10,000 per month in ad spend on Google search. Yes, that’s up to $120,000 a year in free ad spend! Granular has helped non-profits secure and spend over $1,000,000 of free ad spend in Google. To help make sure you’re getting the most out of your grant, Google has certain performance requirements in place. Google’s success relies on users having a positive experience and returning to their search engine. Similarly, non-profit organizations’ success depends on visitors returning to your website and being inclined to ..read more

Granular offers a wide range of perks, but undoubtedly the best one is the opportunity to enjoy a month-long paid sabbatical every three years. During the sabbatical, we are encouraged to travel and even receive a stipend to help fund our adventure. Granular has now done 10 sabbaticals! Let me tell you, my sabbatical timing was basically perfect for when I needed it the most: my wedding and honeymoon! Having a whole month to celebrate with my family and newlywed husband was amazing and something for which I will always be grateful. Cue fun photos: Beyond the valuable break from work, my sabba ..read more

First-party data is crucial for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing decisions. So, what is first-party data? First-party data is information you collect directly from your customers’ consent on your own channels. It can stem from customer purchases, support requests, form completions, and other website actions that require a user to opt-in or submit personal identifiers, such as the pop-up you have most likely just encountered on our website in the past few ..read more

First-party data is becoming the norm for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing decisions. So, what is first-party data? First-party data is information you collect directly from your customers’ consent on your own channels. It can stem from customer purchases, support requests, form completions, and other website actions that require a user to opt-in or submit personal identifiers, such as the pop-up you have most likely just encountered on our website in the ..read more

Check out our Tips & Tricks playlist for Google’s GA4 In the fast-paced realm of digital analytics, staying abreast of the latest updates is pivotal for making informed, data-driven decisions for your business. Google Analytics 4 (GA4) has introduced significant changes, and in this follow-up to our GA4 Webinar: The Good, The Bad, and The Ugly , we’ll delve into key features, addressing common questions to guide you in navigating and optimizing your analytics strategy. Let’s kick off by breaking down the essential points and providing a high-level overview before delving into a detailed b ..read more

One aspect of programmatic advertising that excites us here at Granular is the advanced audience targeting it offers. Publishers from every nook and cranny create audience segments, down to super niche personas that can be overlaid onto the different channels. Through a demand-side platform (DSP), you can access audience segments by searching for a word or phrase and seeing what comes up.  In the internal programmatic training at Granular, I always have a 5-10 minute section where I ask the new hires to think of the most obscure thing they can and see if it’s an audience we can target. So ..read more

In today’s rapidly evolving digital landscape, the role of artificial intelligence (AI) in marketing cannot be understated. From data analysis to personalized content recommendations, AI is reshaping how businesses connect with their audiences and drive growth. During this webinar, you will: Gain insights into the latest AI-powered marketing trends and technologies. Discover how AI can supercharge your digital marketing strategies. Learn practical tips and strategies for implementing AI in your marketing campaigns. This is a fantastic opportunity to stay ahead of the curve in the world of di ..read more