Website promotion and traffic monitoring are more crucial than ever before. In this article, we will explore why these practices are essential for the success of your website. In a digital world saturated with websites, standing out from the crowd is a challenging task. Without effective website promotion, your online presence may go unnoticed, leaving potential customers unaware of your products or services. Additionally, traffic monitoring allows you to gain valuable insights into your website’s performance and identify areas for improvement. By understanding your audience’s behavior and pre ..read more

Pay-Per-Click (PPC) is a model of Internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Google Ads is one of the most popular forms of PPC, allowing advertisers to bid for ad placement in a search engine’s sponsored links. Definition of ROI (Return on Investment) Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. In the c ..read more

When it comes to law firm advertising, local attorneys need to use all the tools in their online marketing toolbox to stand out. One of the best ways for an attorney or law firm to get their name out there is to use pay-per-click (PPC) advertising, like Google Ads (formerly Google AdWord) or Bing ads. A PPC campaign can be a boon to your practice, if your campaign is set up correctly. It’s not rocket science but it does require a bit of PPC know-how. And at TheeDigital, we know how. To help you get the most from your campaigns, including more leads and a higher ROAS (return on ad spend), we pu ..read more

In a competitive legal market, where well-established law firms are in abundance, local attorneys must utilize all the tools in their online marketing toolbox whenever possible. One of the best ways for an attorney or firm to get their name out there is to invest in pay-per-click (PPC) advertising, like Google AdWords. Here are six helpful PPC tips to keep in mind when using search advertising to promote your practice: 1. PPC Campaign Structure Matters With AdWords, you want to be as specific as possible – the more relevant to the search query, the higher the ad quality, the more likely you’ll ..read more

TheeDigital > Blog > Paid Search Marketing How to Create a Winning Landing Page Increase your paid ad conversions by up to 300% with this checklist! Creating a landing page for your targeted ad campaigns is critical to converting those ads to sales. We will explain why, and provide you with an easy-to-use checklist so you can get it right. What Is a Landing Page? A Landing Page is exactly that: a place where people browsing the internet “land”. For our discussion, these are people “landing” on a website page after they clicked through some sort of advertising: paid advertising, socia ..read more

How many people visit your website and wind up clicking the “Back” button over the “Buy”? Your paid ads are drawing in the traffic, but you’re consistently seeing abandoned carts and endless swells of new users. So, how do you stop users from leaving your site – never to be seen again? It starts with understanding the differences between remarketing vs retargeting in your social media and PPC campaigns. 96% of visitors leave without converting. 49% of those visitors come back 2-4 times before buying. Web traffic can increase by up to 700% with remarketing ads. In this article, we’re going t ..read more

TheeDigital is proud to have been a member of the Google Partner program since 2013. What is a Google Partner? The Google Partners program is Google’s stamp of approval for digital marketing agencies and advertising professionals. It’s essentially the seal of approval you need to look for when choosing a digital marketing agency to manage your paid ads and PPC. The program is curated for advertising agencies that create and manage Google Ads accounts on behalf of other businesses.  Table of Contents 1Benefits of Working with a Google Partner Agency 2Beta Features and Google Rep Accessib ..read more

Table of Contents 1What are Passive Consumers? 2What is Social Advertising? 3What are the Benefits of Social Media Advertising? 4What are the Weaknesses of Social Media Advertising? 5What is Search Advertising? 6What are Active Consumers? 7What are the Strengths of Search Advertising? 8What are the Weaknesses of Search Advertising? 9Conclusion With so many different platforms to choose from, it’s easy for small business owners to be overwhelmed when planning their advertising strategy. When developing your small business advertising strategy, you might place an emphasis on conversions o ..read more

Visitor on your website didn’t convert? Don’t worry too much, the right remarketing ads can help you win out in the long run. When these ads are setup in your Google Ads account, any visitor to your website is tagged with a marker. When that same user then visits other websites on the Google Display Network (such as Yahoo, YouTube, Blogger, Google Finance, and many, many more), they can potentially see your ad. Since that user has already visited your website at least one time, they are more likely to be interested in your ad than a campaign that’s advertising to people who may not ..read more

When someone needs a dental procedure, they need to find a dental practice to help them PRONTO. With pay-per-click advertising, you can bid on ad space at the top of the search results to increase your company’s visibility and chances of being chosen as their provider. However, pay-per-click for Dental Services is very competitive. So to help you improve your text ads and targeted keywords, we’ve compiled the top-searched and the most expensive Dental keywords in various cities across the U.S. This data is averaged across the last 12 months and is subject to change at any time. Major U.S. Citi ..read more