Customers likely to overlook negative reviews if businesses reply
CleverClicks
by Jason Bell
2y ago
During October, a survey was commissioned by Yelp and conducted by Kelton Global on review quality and transparency online, using a sample group of 1,500 people in the United States aged 18 years and older.  It was discovered that 9 out of 10 people (88%) are more likely to overlook a negative review if they see that the business has responded and addressed the review appropriately and professionally. The survey further found that 97% of the respondents believe that written reviews, coupled with the star rating are the most insightful type of online reviews.   Reviews that users have ..read more
Visit website
Google Ads introduces demand forecasts, consumer interest & more
CleverClicks
by Jason Bell
2y ago
This past Thursday, Google announced the beta rollout of four new features that will be introduced to the Google Ads Insights page. These features are – consumer interest insights, audience insights, change history insights and auction insights, and demand forecasts. These new features are likely to assist advertisers by providing actionable information on Google’s advertising platform. Consumer Interest Insights This feature accumulates and analyzes the top-performing search queries that drive performance in your campaigns, grouping them into themes and subthemes to provide you with key per ..read more
Visit website
Google My Business Changes To Google Business Profile
CleverClicks
by Ireyan Weber
2y ago
The platform Google provides businesses to manage their local presence on the search engine is being renamed from Google My Business to Google Business Profile. The idea behind the rebrand is to take a lot of the functionality out of the Google My Business app and allow businesses to do more of their business profile management straight from Google Search, Maps or their respective apps. Google has announced the new name is part of an effort to “keep things simple”, and they’re planning on retiring the Google My Business app completely in 2022 sometime. What Does This Mean For Businesses on Goo ..read more
Visit website
How Your Webpage Content Gets Weighted by Google
CleverClicks
by Naeem Dollie
2y ago
In a webinar, a search developer advocate for Google, Martin Splitt, explained how different parts of a webpage gets analysed and weighted. Source – Search Engine Journal 2021 In the webinar, he explained a concept called Centerpiece Annotation. He also discusses how Google separates boilerplate content (same/similar content found across many other pages across the website), then analyses the rest of the copy to determine what the page is about.   Martin explains Centerpiece Annotation: “That’s just us analysing the content and, I don’t know what we have publicly said about this, but I ..read more
Visit website
Google Chrome tests new features – side search and journeys
CleverClicks
by Lara
2y ago
Google is embarking on two experiments to make the goal of easier navigation and exploration simpler to keep track of things you find on the web. When you search for information using the internet it’s not likely that you will have a linear path, you may search for something many times, jump between tabs open and various pages or even head back to Google search again.  You could even find yourself sifting through your history to get that one result you can’t seem to find, but know you saw it somewhere.  It’s likely to be both time-consuming and challenging. Google Chrome Side Search ..read more
Visit website
How to cross your email & content marketing T’s
CleverClicks
by Nadia Khan
2y ago
Email marketing and content marketing go hand in hand because they can help build your brand, drive customer engagement and increase revenue. However, to be truly effective in your email and content marketing efforts, it would be wise to follow the 5 T’s: Tease, Target, Teach, Test, and Track.   Tease You can tease your readers through your email subject line, but it is crucial to make sure you can deliver on the promise. There is a fine line between teasing the reader and click-baiting the reader. Although clickbait-style subject lines may get higher open rates, they run the risk of ..read more
Visit website
Email Marketing: Why YOU should be using it
CleverClicks
by Nadia Khan
2y ago
When company resources are limited, you want to be sure that you are not wasting any money or time when launching a business. However, when it comes to marketing, your business cannot afford to ignore any valuable tools, especially email marketing.  I am sure you must be asking yourself: “There are so many other ways to reach my customers, why should I focus on email marketing?” And to that, I answer: The impact of email marketing can do so much more than people just receiving messages in their inbox. There is a lot of buzz around email marketing and its benefits, and the statistics below ..read more
Visit website
5 reasons why buying an email list is a no-no for your business
CleverClicks
by Nadia Khan
2y ago
Have you ever received emails from unwanted companies? How full is your spam box? Well, if you want to do email marketing right, NEVER buy an email list – don’t be one of those   Buying an email list brings your marketing team more issues instead of solutions. This blog post will go over the 5 main reasons why you should avoid purchasing an email list.  . 1. You will be paying for outdated data These email lists are prone to having obsolete information. The information in these lists contains inaccurate data, such as a wrong name or worse – no names. The email addresses can be inacti ..read more
Visit website
SEO impacted by website themes
CleverClicks
by Nadia Khan
2y ago
Many marketers were concerned if a website’s theme affects its SEO ranking. Google published a short video answering the question, with John Mueller being the host. But the short answer is yes, a website’s theme will affect it’s SEO performance.  “It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.” – Mueller  Google mentions that a good theme will make it easier for the search engine to understand the content of the website. Mueller further confirmed that changing a website’s theme generally does affect i ..read more
Visit website
9 steps to email marketing campaigns
CleverClicks
by Nadia Khan
2y ago
Many companies think email marketing has become obsolete and social media marketing has taken over. 99 Firms conducted a study and found that 60% of consumers would still prefer receiving promotional emails and that 60% of email users have actually purchased from the company after receiving promotional emails.  Therefore, those saying email is no longer relevant, think again. . What is email marketing? Not many companies are aware of what EXACTLY an email marketing campaign entails. Email marketing campaigns are a coordinated sequence of messages that a company will email out to its desir ..read more
Visit website

Follow CleverClicks on FeedSpot

Continue with Google
Continue with Apple
OR