Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns. The post Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises appeared first on Search Engine Journal ..read more

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. The post Google Performance Max For Marketplaces: Advertise Without A Website appeared first on Search Engine Journal ..read more

Google Ads will automatically pause inactive keywords starting in June. The post Google Ads To Automatically Pause Low-Activity Keywords appeared first on Search Engine Journal ..read more

If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy.  But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend? Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy.  In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing ..read more

Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies. The post Google Ads Performance Max Updates For Full-Funnel Optimization appeared first on Search Engine Journal ..read more

Find out how Google's IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy. The post Google Testing IP Proxies: What This Means & How You May Be Impacted appeared first on Search Engine Journal ..read more

Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it. The post Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered appeared first on Search Engine Journal ..read more

Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone.  Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint.  That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape.  Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success. Tim Murphy ..read more

Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns. The post Google Ads Introduces Generative AI Tools For Demand Gen Campaigns appeared first on Search Engine Journal ..read more

Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide. The post 12 Types Of Google Ads Extensions, Now Assets appeared first on Search Engine Journal ..read more