Video ads are memorable, engaging, shareable and have incredible ROI. Learn how you can implement programmatic video ads for your next campaign. How will you incorporate video into your digital advertising strategy this year? For a long time, broadcast and cable TV advertising were the most prestigious form of advertising. It connected with the audience at a deep emotional level and also a limited number of slots were available during primetime. As a result, it was also pricey. Only the largest brands and agencies could afford it. But with the growth of video streaming, cable-cutting, and aud ..read more

Programmatic DOOH can help turn offline impressions into online conversions. Read how to use DOOH to create omnipresent advertising. The methods by which marketers can reach their target audience continues to rapidly evolve. Thanks to the internet and programmatic capabilities, advertisers have a world of opportunities to create increasingly personal and relevant marketing. By combining Digital Out-of-Home (DOOH) marketing with programmatic capabilities, programmatic advertisers can reach people online and then retarget them offline, and vice versa. In this way, DOOH is a powerful tool for ta ..read more

Geofencing can help marketers reach highly targeted audiences based on their location. Read our guide to creating highly-effective local ads. Location-based marketing creates a unique opportunity for advertisers and marketers to reach consumers based on specific places they visit. With geofencing, advertisers can create and target audiences through custom targeting shapes with remarkable precision. When you’re able to target your audience based on their physical location, unique opportunities arise. From creating specialized push notifications to collecting better campaign analytics, there ar ..read more

Digital marketers today have seen the rise and fall of different advertising trends and technologies. So they know well that nothing is truly a silver bullet solution that will change the advertising game. But once in a while, a marketing innovation comes along that comes close. You guessed it, we’re talking about dynamic inventory advertising for car dealerships. Being able to automatically generate targeted ads that highlight the exact cars and offers available at the dealership is indeed a game-changer. And the technology around inventory-based advertising has advanced rapidly in the past ..read more

Increase enrollment numbers with our guide to higher education advertising strategy. Reach ambitious students with a targeted and programmatic approach. Choosing which college or university to enroll in is often an emotional and stressful time. Students are faced with tons of choices and must research vigorously to understand the benefits and drawbacks of their options. They understand that their final pick can shape the next few years of their lives and beyond, further adding pressure to the process.  Therefore, it’s no surprise that students are looking for information to help them def ..read more

Performance marketing is an online ad strategy where marketers pay for trackable results; allowing for simpler ad planning, increased ROI and highly targeted messaging. Performance marketing is all about getting measurable results on your ad spend. For a long time, soft results like impressions were acceptable ad campaign outcomes. Now, marketers are focusing on quantifiable performance-based results.  As the spotlight on performance marketing picks up, the most interesting results are appearing in highly trackable mediums like PPC and programmatic display. The ability to cross-reference ..read more

In the past decade, there’s been a major shift in the way we consume TV and entertainment. In 2018, The IAB Video Landscape Report found that around 13.5 million households have abandoned traditional TV consumption due to the broad use of internet-powered television, or Smart TV. And with COVID-19 keeping people at home, Conviva reports that streaming time is up 26% in the US and 20% globally. As cable growth is slowing and linear viewership is becoming fractured, advertisers have the opportunity to get more creative with targeted messaging via connected TV (CTV).  Savvy agencies and tra ..read more

Native advertising reproduces the look and feel of news feeds. In this in-depth guide, you’ll learn how to use them. For many marketers, paid media is seen as a direct channel between their brands and the customer. Get your targeting, creative and budget on point, and you can instantly get your message in front of an audience eager to buy from you. According to eMarketer, digital ad spend is expected to reach over $375 billion by 2021. This ever-growing competitive landscape, along with the fact that over 25% of U.S. consumers use an ad blocker, means profitable advertising is harder than eve ..read more

Which industries are actually reducing their investment in advertising? How are the industry-specific shifts affecting impressions, clicks, CPCs, and CTRs? Read on to find out if the data backs up what experts are predicting. Bookmark this page, we’ll be updating it with the latest available statistics. Last update on March 31, 2020 includes data up to March 29, 2020.  It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad spend and performance. And everyone has a theory about which ones will come out ahead.  But in digital advertising, it’s never a good ..read more

For more information on the novel coronavirus and COVID-19, visit cdc.gov. This analysis was last updated on 27th March 2020. Towards the end of 2019, many automotive experts and analysts shared their take on the trends moving the industry forward. While many of those trends still apply, the recent COVID-19 outbreak has made an impact on the industry as a whole. In this analysis, we take a look at emerging data and the short- and long-term impact the crisis will have on the automotive industry. How COVID-19 Will Shape The Automotive Industry It’s clear that the COVID-19 outbreak is having a d ..read more