We released the first preview of ADworld Experience 2024, which will take place (as planned) on October 17 and 18, 2024, live in Bologna (Italy) and via online live streaming. The program is focused on two days (Thursday+Friday), with the first day (10/17/24) focused on advanced workshops in Google Ads, Meta Ads, Linkedin, TikTok, programmatic, anaytics and Conversion Rate Optimization and the second day (10/18/24) on real PPC campaign case histories. The two main moderators will be Valerio Celletti (one of the most well-known and experienced Italian GAds specialists) and Enrica Campana (who e ..read more

The top 10 international Pay Per Click Industry News from March 22 to April 5, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video contents (in Italian) are exposed starting from the last one (as in any honorable top ten ;-)) 1) The certainty of winning an auction in GAds might costs money Dario Zannoni found a point in the guidelines that says that a large ad-rank gap between two ads could imply a cost for the winning ad https://www.linkedin.com/feed/update/urn:li:activity:7180872327939690496/ 2) The advantages of Demand Gen and how to leverage them Tho ..read more

The top 10 international Pay Per Click Industry News from March 16 to 22, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video contents are exposed starting from the last one (as in any honorable top ten ;-)) 1) Busy week for GA4 Enhanced conversions (needs action), conversions renamed to key events (GAds conversions remain untouched) https://www.linkedin.com/feed/update/urn:li:activity:7176236808500826112/ https://support.google.com/analytics/answer/13965727 2) Bring back control on PMax Nils Rooijmans shared a collection of must have scripts to get acti ..read more

Here is a recap of the most interesting Google Ads product news and anticipations for the European, Middle East & African market in the first semester of 2024. Measurement Consent Mode Version 2 new parameters has been already rolled out, for off line conversions it will be released in Q2 2024. Enhanced conversions for GA4 (presently in closed beta) will be needed to future proof conversion data measurement. Deferred Offline Conversion Adjustments (DOCA), still in beta, will enable e-commerce project to upload much more correct and accurate conversion values setting the base for Profit op ..read more

The top 10 international Pay Per Click Industry News from March 8 to 15, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video contents (in Italian) are exposed starting from the last one (as in any honorable top ten ;-)) 1) New study on GAds optimization strategies in 2024 (and beyond) Optmyzr released a report of the most successful strategies in Google Ads based on data collected from approximately 7,100 accounts spending more than $1,000/month https://www.optmyzr.com/blog/optmyzr-state-of-ppc-study/ 2) Google’s new SGE (Search Generative Experience) wi ..read more

The top 10 international Pay Per Click Industry News from March 1 to 8, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video contents are exposed starting from the last one (as in any honorable top ten ;-)) 1) New script to see non converting search terms in PMax Nils Rooijmans created a script that could make great suggestions for block lists in PMax campaigns (via Brent Neale) https://www.linkedin.com/feed/update/urn:li:activity:7171052906102669313/ 2) Finally an easy-to-easy CoMo V2 checker Ted Solomon shared a script for use in the developer tools con ..read more

The top 10 Pay Per Click industry global news from February 16 to 23, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video (In Italian) contents are exposed starting from #10 (as in any self-respecting top ten ;-)) 1) You DON’T HAVE to upload again your Customer Match audiences in GAds due to COMO2 A post by Mihai Ciurea created some buzz in the PPC community, but a comment by Ginny Marvin clarifies that uploaded customer lists will remain valid even after 3/6/24 https://www.linkedin.com/feed/update/urn:li:activity:7166802375972700161/ 2) Demand Gen vs Di ..read more

After the Discovery vs GDN test, we decided to run a new test to compare Demand Gen performance to “regular” Display campaigns.  As in the previous experiment, we set the same budget for about 30 days, using the same content & targeting options.  Go on to know what happened 5 weeks and 1,200€ spent later. This time we promoted ADworld Experience video-recording sales.  The main target are seasoned pay per click professionals, who have been operating for some years in Google Ads, Meta Ads, Linkedin, Microsoft, Amazon, TikTok and other minor online advertising platforms. Durin ..read more

The top ten of the most interesting world news on Pay Per Click from 9 to 16 February 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. In the video (In Italian) contents are exposed starting from #10 (as in any self-respecting top ten ;-)) 1) GA4 now includes a Consent Mode verification panel Tamas Geiger (GTM4WP) was one of the first to reshare the new feature. It should now be on all accounts. https://www.linkedin.com/feed/update/urn:li:activity:7163202511552679936/ 2) Meta apologizes for an error that caused accounts to be over-budgeted If your account has also ..read more

The top 10 international Pay Per Click Industry News from January 12 to 27, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: 1) GAds is rolling out its new conversational experience As announced, Google is rolling our this new AI campaign builder interface to all advertisers in English https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/ 2) Feedx is the new open source tool for AB testing on Shopping Feeds Sam Bailey (Google) announced it on ..read more