It would be hard to overstate how much our day-to-day lives have been disrupted over the past few weeks. As a result of the COVID-19 pandemic, businesses across the country have temporarily closed, and millions of people are working from home for the very first time. While these drastic actions are necessary to slow down the spread of the disease, they’ve also caused severe economic disruption ..read more

Everything changed over the course of a week in March 2020. When it became clear that the COVID-19 outbreak was becoming a pandemic, and would soon impact every part of the country, businesses everywhere made fast decisions that completely transformed their operations ..read more

The COVID-19 pandemic changed the business world overnight. Not only did it upend the economy, but it also forced businesses everywhere to make rapid changes in the way they operate. This is certainly true at Logical Position. In early March, we transitioned our entire workforce out of our offices around the country and into working from home in a matter of days. Many other businesses are also facing unique challenges. Social distancing guidelines have forced some to close their doors altogether. Others are searching for new marketing strategies that are appropriate in a radically d ..read more

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial hit, leaving people wondering what the short and long-term impacts of this pandemic will be ..read more

Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US history had to come to an end. I didn’t know when the end was coming, but I assumed sooner rather than later. While my timing may have been a little off, we found the end. I in no way expected what we are currently experiencing, but many of the ideas I spoke about ring true ..read more

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed a countless number of businesses in an unprecedented situation. The same question echoes off everyone’s lips: What’s next? History has seen a number of devastating recessions, notably the Great Depression, which ran from 1929 to 1939, and the Great Recession, which began in 2007 and tapered off in 2009. Millions of businesses had to learn the definition of the term “fight or flight” through firsthand experience. Many flew, but we tend to remember th ..read more

While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem is the first step many of us take on the quest for the data that will help refine 2020 holiday strategies, and last year’s data certainly has a story to tell ..read more

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to see more business than you do. In today’s article, we’re going to take a deeper look into digital marketing for local businesses and how it can help them to succeed. We’ll look at three different methods of gaining exposure through the online world—SEO, PPC, and Paid Social ..read more

Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner's guide to Facebook Advertising ..read more

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search engines work ..read more