Use New Customer Acquisition in Google Ads Without Hurting ROAS
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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1w ago
If you use Google Ads primarily as a growth tool, it stands to reason that you would dedicate your budget in part or in whole to acquiring new customers ..read more
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Google Shopping Campaigns: 3 Examples You Can Copy Now
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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2w ago
For a business, Google Shopping ads are a new channel to reach customers ..read more
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How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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3w ago
Ever feel like your ads are getting clicks, but not the right kind ..read more
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Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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1M ago
In this post, you’ll learn ..read more
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How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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1M ago
Have you ever wondered how many products you have overlapping or present in your various shopping (Standard or Performance Max) campaigns ..read more
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An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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1M ago
2023 was a lot. There were big cultural events that shook economic stability, as well as major innovations in ad tech ..read more
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Google Demand Gen Vs. Google Display: When to Use Which?
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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1M ago
After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns ..read more
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Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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2M ago
In the ever-evolving world of paid search advertising, understanding the intricacies of platforms like Google and Microsoft is critical for campaign success ..read more
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First-Party Data Guide for the Ethics-Driven Marketer
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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2M ago
Google started blocking third-party cookies for 1% of Chrome users (nearly 30 million people) on January 4th, 2024 ..read more
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Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
Optmyzr | Leading AdWords Optimization Solutions and Automated Tools
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3M ago
Introduction PPC in 2023 was a whirlwind, fraught with dynamic shifts and challenges ..read more
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