Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. It’s where you can curate your image through the content you distribute, how you engage with your audience, and the value you create for your audience. Social media is one of the most valuable channels for deliberately elevating your brand in the eyes of your audience and maintaining your pricing power. However, you can only reap the benefits of social media when you approach it strategical ..read more

It’s the end of the year, and you know what that means: it’s time to make sure your social media reporting is up to date. Keep reading to learn the steps you need to make sure your social media reporting is comprehensive, accurate, and gives you the insights you need. By the end, you’ll be well-equipped to report on your social media activities for the year and make informed decisions about your upcoming strategy. Skip ahead >> What’s a social media report? Why you should report on your social media marketing performance What should be included in your annual social media report? How to ..read more

Before the year comes to an end, let’s have a look at all the great things that happened at Supermetrics in 2022. This was a busy year for us—we like to set ourselves ambitious goals to serve our customers as best we can. We set goals to release new products, improve the existing ones, tighten partnerships and improve overall customer satisfaction. So this is how our 2022 went! Skip ahead >> Product Data source connectors Data destinations Product updates Awards and partnerships Events Podcast Blog Social media Community Support People and growth “Supermetrics is like Tesla for e ..read more

Since the new GA4 API quotas are in place, Looker Studio reports using the native GA4 connector are likely to break frequently. Fortunately, there are many alternatives available. Keep reading to discover how these alternatives are different, exploring six routes to create stable reports adapted to your reporting needs. Do you prefer fast-loading reports over easier data exploration? How many GA4 properties do you manage, and how big are they? Do you want to up your game and jump onto the data warehouse train? Based on your reporting requirements, different techniques will be your best choice ..read more

In marketing, data reveals a lot about your audience and business performance. That’s why marketers love collecting data and, sometimes, too much of it. Gathering and using data can be a double-edged sword. If you don’t take it seriously, you can break your customers’ trust and put them at risk. Keep reading to learn about these risks and the importance of data security for marketers. And how our team at Supermetrics handles data security. Skip ahead>> What’s data security? Why should marketers care about data security? Pro tips for marketers to protect the data they use How we keep dat ..read more

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their most important metrics and key performance indicators (KPIs). By the time you’ve dug deep into their strategy, they’ve moved onto bigger and better campaigns. Automate benchmarking with public ..read more

Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Source: Mikko Piippo Skip ahead >> What happened with the GA4 API quotas? What are GA4 API quotas? Where do you go from here? How to overcome the GA4 API limitations with Supermetrics Limit simultaneous requests Caching Automatic retries 3 easy ways to get your GA4 data and avoid the API Google’s Extract Data connector Google Sheets BigQuery What happened wi ..read more

When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, New Year’s, there are plenty of holidays and occasions to plan marketing for. And with increased marketing comes an increased amount of data and reporting. To find out what marketers and analysts were worried about this peak season when it came to data, we surveyed ecommerce leaders, and they said that data is harder to manage tha ..read more

Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: What’s my current level of analytics capability? What can I learn about my business with it? Keep reading to learn more about the analytics maturity model, how to figure out which step you’re at, and the best way to move forward. Skip ahead >> What’s the analytics maturity model What are the different stages Unstructured Descriptive Diagnostic Pred ..read more

We’re glad to announce that we’ve successfully achieved Google Cloud Ready—BigQuery Designation. Google Cloud Ready—BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: run a series of data integration tests and compare results against benchmarks, work closely with partners to fill any gaps, and refine documentation for our mutual customers. By earning this designation, we’ve demonstr ..read more