For the pharmaceutical industry, cycle meetings are an indispensable element to reinforce key strategies, provide a market update and educate the sales force. Today, the way to reach healthcare professionals and train sales representatives has changed due to the COVID-19 pandemic. Adaptation to the new environment starts first within companies and especially in sales teams and other people who are in some way in contact with health professionals. What is necessary to succeed in today and tomorrow's market? The days when a sales representative could normally visit the doctor are a distant mem ..read more

The way in which the pharmaceutical industry engages with healthcare professionals (HCPs) has changed dramatically in the last year. Restrictions on face-to-face interactions have given way to greater use of remote and digital channels. Have they worked? Laboratories have had to adapt in record time to the new needs, hitting and missing in those attempts due to the speed of change, but now, with the new normal, we can stop and think about what can be improved. Face-to-face visits have decreased and the use of digital tools has increased, especially videoconferencing and e-mails, and this has ..read more

Strategic brand planning in the pharmaceutical and medtech sector is one of the most important elements for industry leaders. Why? It is the way in which available resources are allocated to a strategy designed to enable the brand to achieve its sales targets. Todays strategic planning must adapt to the "new normal" of increasing market volatility, uncertainty and ambiguity. For this reason, it is a must for brand managers to make planning Effective, Agile and Customer Centric. According to a survey conducted by PWC, 80% of European pharmaceutical executives believe that their approaches, pr ..read more

The pharmaceutical industry in the wake of the coronavirus pandemic has faced one of the most challenging years globally in terms of operations, scope and budget in all business areas. One of the vital elements for companies in the healthcare sector is the successful launch of new products, but achieving sales targets is a difficult task. According to a study by McKinsey & Company, approximately 66% of launches fail to meet sales expectations.  The outbreak of Covid-19 has also had a positive impact on pharmaceutical companies by giving them the opportunity to accelerate their digit ..read more

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. A study conducted by the NIH (National Library of Medicine) reveals that 88% of doctors use their mobile phone frequently to stay updated on new trends, drugs or treatments. So what can sales reps do to stay connected with HCPs? ROAD TO THE HYBRID SALES MODEL ..read more

The post-Covid-19 reality has drawn a new present and future, full of new challenges for companies in the Consumer Electronics sector. One of the main pains has been facing the sharp increase in demand for different products and the impact on the management of market supply for both B2B and B2C. Companies must adapt to this new behaviour in a digital context to increase sales by making the most of distribution channels to position the brand in a highly competitive market. So, how can you impact the channel and increase sales?  ..read more

The beginning of the coronavirus pandemic completely changed the way the pharmaceutical industry has been holding events (cycle meetings, symposiums, doctor's visits, small international meetings or congresses). Today, in the context of digital expansion, events are being held remotely or in a hybrid fashion but they just don't have the same impact on attendees. The well-known "zoom fatigue" and less face-to-face contact leads to less retention of knowledge, a severe lack of attention and low participation at these types of events ..read more

We’re more than one year on from the beginnings of a global pandemic and now, more than ever, each day is a new learning experience. The world has been in a constant state of change, and none more so than the world of work. Organisations have adapted quickly but one of the keys to getting through this year is to prioritise frontline communications. Frontline workers have truly felt the full force of the crisis, with new safety guidelines, compliance and job processes being thrust upon them and changed at a moment’s notice. Employees across a number of sectors are having a hard time keeping u ..read more

It is almost a year since the start of the pandemic that brought the world to a standstill. Causing more than 1.5 million lives lost and one of the deepest economic crises since the second world war. This event for the healthcare and pharmaceutical sector has resulted in the most urgent and widespread search for vaccines and therapies against Covid-19 in history. On the face of it, it has been a positive year for the pharmaceutical industry due to the large amount of financial investment received, but how it adapts to the new environment will determine its future success ..read more

The fashion, luxury and cosmetics sector has been severely affected during 2020 by the coronavirus pandemic and forced to change its business model overnight to survive. The key to recovery lies, in particular, in a progressive and accelerated conversion to omnichannel by strengthening digital channels. Specifically, companies such as Zara and Nike plan to close more than 1,200 physical stores and invest 2,700 million euros in the digital sphere. So what are the next steps?  ..read more