User experience (UX) research is drawing the attention of many companies and accurate UX research methods are questioned. Before we start to explain how to conduct UX research, we need to simply ask this question: What is user experience (UX) research?  Hint: It is more than just finding some good research interview questions. USER EXPERIENCE (UX) RESEARCH  UX research is a systematic investigation of target users and their needs in order to provide genuine insights to design processes. To find challenges and design opportunities, UX researchers use a variety of methodologies.  ..read more

In many ways, your website homepage design can make or break your business. A sleek, sophisticated site that functions well and is easy to use sends a powerful and positive message about your brand. At the same time, an awkward, out-of-date alternative could reflect on your business credibility. To maintain an ecommerce business that resonates with consumers and speaks clearly to your brand, you need a website that wows, not repels. The experts agree. Says Katie Lundin, a design and marketing specialist with Crowdspring, “An eye-catching ad design steeped in your visual brand will help to kee ..read more

Well, they certainly sound like they’re all about the same thing. When you design the user interface, surely what you are dealing with is user experience. Is it that simple? Or are there significant differences between the two? What consequences would such a difference have for design? Will there be any more questions in this paragraph? What do you think? Let’s put both user experience and user interface under the microscope and see just what we’re dealing with.  The Key Difference Between User Experience and User Interface Design There’s one key specific difference between the two forms ..read more

User experience (UX) research is drawing the attention of many companies and accurate UX research methods are questioned. Before we start to explain how to conduct UX research, we need to simply ask this question: What is user experience (UX) research?  Hint: It is more than just finding some good research interview questions. USER EXPERIENCE (UX) RESEARCH  UX research is a systematic investigation of target users and their needs in order to provide genuine insights to design processes. To find challenges and design opportunities, UX researchers use a variety of methodologies.  ..read more

When it comes to e-commerce, the experience that your website users encounter can feel like a vague, distant consideration. Without an in-person interaction involved, it’s difficult to stay aware of what consumers are encountering when they interact with your brand’s various customer-facing channels.  And yet, it’s that very disconnected nature of the online marketplace that makes user experience (UX) such a crucial part of any online operation. With so many businesses building up their online presence in the wake of the coronavirus pandemic, it’s important that each one evaluates the us ..read more

After putting in multiple hours on researching, outlining, writing, and editing the first draft of your article, you’re eager to press the publish button. You want to share it with your audience, and earn some appreciation. But guess what? Your audience won’t bother reading your article unless they find its packaging appealing. You need to ensure a robust user experience (UX) on your website for your prospective visitors.  For one, Google is rolling out a page experience update factoring the metrics below in its algorithm starting May 2021. But page experience is merely a subset of over ..read more

Positive user experience (UX) is a prerequisite for retaining buyers, boosting eCommerce SEO results, and increasing website conversion rates.  In this post, we’ll discuss actionable UX design tactics that’ll help you create a fascinating customer journey on your site which will skyrocket sales and bring in even more brand advocates. 1. Ease the navigation with ready-made categories The less steps it takes to make a purchase for a user, the better. Sephora has learned this rule and simplified navigation with curated categories of products.  The beauty retailer keeps focusing on pers ..read more

In the world of amateur site building, Wix has fast cemented itself as an invaluable resource for anyone who needs a professional online presence but knows little to nothing about how to make a website. The cloud-based development platform was established in 2006 by a trio of startup founders who saw a need for a simple website builder that’s affordable, intuitive, and super easy to use — even for the technically challenged.  Today, Wix has amassed more than 120 million users worldwide and consistently appears in (or even tops) widely consulted lists of the best website builders out ther ..read more

As with anything that has been around for a long while, websites also have some common aspects that can be found in almost any example. One of them is the website footer. More often than not, web developers and designers overlook the importance of a proper website footer as it’s probably one of the least viewed sections of the website. But that does not mean that they are unimportant.  Quite the contrary, website footers fulfill multiple roles that no other section of the website can do without making the website look too crowded. After all, there’s a reason why there’s a whole menu at t ..read more

The designers of the design interfaces have their gears-on in contesting for leveling up the current state of the art tools for prototyping as well as design. The two game-changers that came into existence were Adobe’s XD and Figma. They gained exponential popularity amongst the designers with their specific hold on interface designing apparatus. They are considered the best prototyping tools.   Previous options and why they didn’t work Earlier options were Photoshop, which was not intrinsically made for user interface design, and Sketch, which was limited to Mac version only. Desig ..read more