A business that sells Software-As-A-Service knows how difficult it is to generate leads and then convert them. There are tons of marketing strategies that can be leveraged by companies to generate leads however not every strategy can fit all kinds of businesses. Especially when we talk about SaaS businesses, a different set of marketing strategies are required for customer acquisition. SaaS marketers spend a ridiculous amount of time and effort in creating content and then promoting it with 85% of marketers prioritizing lead generation and sales as their primary goal. The reason being is fier ..read more

If you’re not converting your followers into leads and paying customers, you’re leaving morning on the table Photo by Priscilla Du Preez on Unsplash Are you wondering how your social media followers can improve your marketing strategy and boost results? Do you want the best actionable tips for acquiring social followers and retaining them as customers? You don’t need to answer those questions, but reading this article is obvious. You answered, yes, already. As a digital marketer, it is essential to convey your brand message using the right digital marketing channels to bring pos ..read more

Around the world, brands and ad networks are facing an unprecedented time. They are all being presented with a new set of challenges to overcome. Brands are scrambling to survive and respond to the COVID-19 outbreak. The new normal of social distancing, restaurant closures interruptions on business hours, stay at home orders and travel restrictions are impacting the way consumers behave. Some verticals have seen some heavy negative impacts from the virus such as tourism and sports seeing a 41% and 51% drop in conversions respectively. However, being a 100% digital industry, ad tech is not as v ..read more

Paving the way to personal branding and authentic content through one-on-one curated knowledge. Illustration by Icons8 Written in collaboration with Maxime Lagresle We live in a world where many of the things we need to thrive — to create, innovate, collaborate, and solve problems — aren’t only learned through academic education or training. Across many industries and especially in the tech space, everything has evolved in such a way that companies are now creating knowledge-based cultures, putting self-learning and gathering knowledge from others’ experiences at the forefront of a s ..read more

Photo by LinkedIn Sales Navigator on UnsplashMost people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. LinkedIn has more than 550 million users, and it’s ranked as the most trusted social network along with Facebook, Twitter, and YouTube. While it’s not the largest of all social media networks, it’s highly trusted. Therefore, it’s a big opportunity to have your voice heard on LinkedIn and bolster your standing as an expert in your field. It’s the best online platform for marketing yourself and your brand/business. “What should ..read more

The secret to making an impact with any marketing is to hit two simple criteria. Go where your customers are Stand out from the competition The question for today’s brands is how can you quickly and easily hit both of those criteria? The answer’s simple. Messaging apps, and in particular, WhatsApp’s Business App and API. Messaging apps see far higher engagement than traditional social media. And at the top of the pile is WhatsApp (which is showing no signs of slowing down). The added benefit of WhatsApp is that very few brands out there are using it for marketing yet. That’s not ..read more

In light of the pandemic, how can small business owners get creative with their content and messaging to feed their customers’ needs in an impactful way? When sales are down, your production may be halted or interrupted, and the future of many small businesses remains largely unclear, it’s pretty tempting to shy away from the limelight of social media and go quiet on your customers. And I get that. How could you possibly know what to say to your customers when you can barely make sense of things yourself? As a content strategist, the best piece of advice I can offer to any small business owne ..read more

Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits. But beliefs change as we learn more. And practice finds better ways to improve skills. Writing is much the same. Not long ago, large sentences with heavy vocabulary were in vogue. Today, writing is different and so is the process behind it. Introductions don’t need to come first and initial drafts don’t need to be perfect. Since writing is a consistent part of marketing, I thought putting t ..read more

Discourse: BULLDOG Marketing Tactics — Global Brand Dominance and the Fundamental HandShake Photo by BENCE BOROS on Unsplash The birth of the beer can started at the end of Prohibition. However one of the oldest breweries, Pabst Blue Ribbon, is celebrating 175 years, with its home in Milwaukee. Pabst Brewing Company was first founded by Jacob Best as The Empire Brewery in 1844 and later became Best and Company. It was run by Jacob Sr. together with his sons Phillip, Charles, Jacob Jr., and Lorenz. In 1860, Phillip was the one who took control of the company. The brewery started on Ch ..read more

Let’s assume you want to want to choose a project management tool. You could search Google and visit some websites from the result pages. On landing on the homepages of the websites, you have to decide which option you will pick based on how they communicate their offerings. The project management tool you would pick will possibly be the one with the best landing page. The same logic applies to why I would buy a shoe from Jumia and not this other site (read the case study). In that article that I published on TechCabal, I shared the concept of how good website designs influences buy ..read more