SMS marketing is a game changer in reaching and engaging with your customers. When urgency is key, SMS prompts action with timely, relevant content that demands attention. According to our State of Messaging Report, SMS message volume surged in 2023, experiencing a 47% year-over-year increase. Brands across all industries are beginning to realize the conversion The post What to look for in an SMS service provider: 5 must-haves for success appeared first on Customer.io ..read more

You put a lot of effort into your promotional emails: carefully crafted subject lines, attention-grabbing calls to action, and, if you’re fancy, fun, interactive elements. Want to know something? Those aren’t your most-read emails—not even close. Transactional emails get far more engagement, and perhaps the most quickly-opened one is a password reset email.  It makes The post How to craft the perfect password reset email (with template!) appeared first on Customer.io ..read more

Companies have a lot to say to their customers. In the last year alone, we delivered over 38 billion messages across channels like email, push, in-app, and SMS to help our customers achieve their goals. We’re on a mission to transform the way companies communicate with customers. Our platform has evolved dramatically over the last The post Customer.io has a new look appeared first on Customer.io ..read more

VR companies seek to enhance their marketing strategies as virtual reality (VR) evolves into a more sophisticated industry, tool, and marketing channel. WIN Reality, a sports technology startup, is no exception. By merging the world of virtual reality with real-world training for baseball and softball players of all levels—from youth leagues to the pros—WIN Reality The post How WIN Reality enhanced their marketing strategy by centralizing customer engagement appeared first on Customer.io ..read more

Balancing scale and personalization is the great struggle of modern marketing. You want to reach as many customers as possible, but you also know that making each interaction personal is the gateway to conversion. So, how do you strike a balance? The answer lies in your ability to easily and intuitively leverage your customer data.  The post Salesforce vs. Marketo: feature and pricing comparison appeared first on Customer.io ..read more

Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer’s journey, you can keep them interested, informed, and eager to continue interacting with your brand. But, businesses often get stuck in the trap of using email exclusively for demand generation. This is The post 6 lifecycle emails that’ll elevate your engagement game appeared first on Customer.io ..read more

Today, marketing isn’t just about conversions—it’s about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.  But what exactly is a lifecycle marketing strategy? Simply put, it’s the process of nurturing customers throughout their entire journey with your brand—from awareness to consideration, conversion, and retention. This The post How to create a powerful lifecycle marketing strategy in 5 simple steps appeared first on Customer.io ..read more

Data-driven, personalized messaging: it’s the cornerstone of a marketing strategy that drives engagement, conversions, and long-term value. You’re already personalizing your messages with your customer data, right? (If not, get started already!) But if you’re not leveraging your business data too, you’re leaving a lot on the table.  If you want to tap into all The post The developer’s guide to custom objects appeared first on Customer.io ..read more

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A strong fintech marketing strategy focused on building customer trust is more The post Marketing for fintech: 8 strategies to drive conversions appeared first on Customer.io ..read more

In an era of increased mobile shopping and banking from smartphones, ZEN.COM, a global fintech company, aims to make shopping, money exchange, and daily financial management more secure by streamlining them into a single mobile app. Serving over 500,000 users, ZEN.COM has seen explosive growth in the last few years and built impressive partnerships with The post ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition appeared first on Customer.io ..read more