“Grow your email list”,  “Your email list is the most important commodity you own”, “Email marketing is the most high-converting channel for business”, “You don’t have an email list???” Those up there, are the never ending messages we get on webinars, blog posts, guides and paid programs about the urgency of having an email list.  Everyone advocates for growing your email list to sell more, because every time someone hands you their email address, you have a golden opportunity to convert them into a client or customer.  But it’s not quite as simple as it sounds, is it?  On ..read more

With 500 hours of content uploaded every single minute to YouTube, and the fact that 70% of the videos you watch, are influenced by YouTube’s AI recommendation engine (according to its CPO), it’s no wonder why it’s so hard to get more views on Youtube. So while you may have followed everyone’s advice to create a YouTube channel and maybe even recorded a bunch of kick-ass videos and published them one by one to the world…  This is a familiar sound on your channel…  Yes, YouTube can be a huge driver of sales, traffic and conversions… but just like every other type of content you create ..read more

How do you make your business stand out and attract leads and customers when everybody else is fighting for the same bits of attention? We live in an age of fierce global competition.  The barrier to entering the market today has never been lower. Plenty of your competitors are out there with exceptional products and services. Let’s face it: yesterday’s standard of excellence is today’s table stakes. So what’s going on?  Superior marketing strategies and next-level sales techniques fueled by more funding. That’s what’s going on. In 2010, the average startup raised $1.3 million. The a ..read more

Ready to increase website conversion rates for an e-commerce store? Then email marketing is your best bet. Yep. Email marketing. Because, in e-commerce, email isn’t really a marketing channel. Not like Facebook or Insta or Snapchat. Email is a conversion channel. And if that sounds like a strange statement, let me explain. E-commerce stores don’t send emails to cold leads (ie. people who’ve never heard of their brand). Instead, e-com stores email a warm audience — people who either opted-in on their website or signed up when they became a customer. In the e-com business, email isn’t Top of Fun ..read more

How do I get high-quality B2B leads? In the 10 years I’ve worked in B2B, I’ve been asked this again. And again. By enterprise businesses. Tiny start-ups. And everyone in between.  And they’re not alone in wondering. According to this BrightTALK report, 53% of marketers claimed that half  their budget went straight to lead gen. But here’s the thing. When it comes to lead gen, the more you know, the more skeptical you tend to be about “cutting edge” techniques. Just think of all the annoying pop-ups jumping at you from the corner of every page… Do you actually click on them? Or do you ..read more

What’s a heuristic analysis, how do your run one and why on earth does it matter? If want to uncover new opportunities for optimization on your site or Don’t have enough traffic or monthly conversions (300+) to run a meaningful, statistically significant A/B test or You want to uncover any friction and roadblocks in your funnel so you can fix them and get those conversions up, … Then a heuristic analysis may just be the thing you need. Because when you run one – and you do it right – it can help you fix a whole lotta trouble. In this workshop, I walk you through everything you need to know ab ..read more

What would you do to get 4000 new subscribers who want what you’ve got? Who are genuinely interested in your content. Who open your emails and forward them to friends and colleagues. At GetUplift, it all starts with the lead magnet.  To be honest, I’m not a huge fan of the term “lead magnet.”  It sounds deceptive.   Like another marketing “hack” that will  “grow your email list by 423,000 subscribers”. Guaranteed.  That’s partially because – a lot of the time – lead magnets SUCK.  Meet the (pointless and irritating) lead magnet Yes… There are a ton of crappy lead magnets out there. Ones that ..read more

Your customer is going through something right now… And that something affects every area of their life – including how they interact with you, your product, your service. Everything we do – from what we buy, keep or make for dinner – is affected by how we feel. By what’s going on in our lives. Research gives us a snapshot of this context. When you run visitor or customer surveys, you get an idea of what your people are going through right now and how that affects the way they see you. Same with customer interviews and other qualitative data. But this context changes. It fluctuates. So how can ..read more

After tackling Google Analytics a couple of weeks ago, we couldn’t leave it there. Not when there’s one other tool that’s essential if you want accurate data. Yup. We’re talking about Google Tag Manager or GTM – the grand tourer of the Google tool kit. (Sorry. Could not resist.) What makes GTM indispensable? It’s designed to help marketers set up tools, tracking and plugins, without involving developers in the process. You can use it to track the metrics you want and to add code to your site even if you can’t code. In this workshop, we’re diving into the top tips, techniques and best practice ..read more

Every day, thousands of brands battle for your attention. Over 3 million businesses use Facebook, Instagram, Twitter and every other social media platform out there to sell us products, services, ideas. Our brains can’t process this much data… … And so we filter it out. The glossy ads become white noise. Just another thing to ignore. If you run social media for one of those 3 million businesses, If you’re fighting for people’s attention, You can’t rely on the same old tactics anymore. Product-focused images, blunt sale offers… these aren’t enough.  Not if your ads are missing this key conversi ..read more