Using job seeker insight to produce powerful recruitment marketing As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue a position or an employer. While every individual is different, the majority of job seekers are looking for one very important thing: fit. Researchers studying organizational behavior and cognitive science often refer to this as Person ..read more

How to leverage your employer brand as a powerful recruitment strategy It takes a specific type of person to succeed – to thrive – inside your company, doesn’t it? Beyond the basic qualifications to do the job, it’s those intangible personality traits that make the biggest difference. And when you meet the candidates who fit the mold, you just know it. You feel it. You know they will be the impact hire you’ve been looking for. So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand. Every company has one whether it was built int ..read more

Making a major transition? This is the perfect opportunity to influence employees’ attitudes and productivity Announcing a major change at the same time a company is trying to lift lagging employee engagement scores can seem like an impossible task for internal communication teams. Yet, that’s exactly the challenge many communicators are facing. Change is constant and rapid in today’s business landscape, and it can sometimes cause anxiety for internal audiences. So how can we make progress on improving engagement at a time when employees might be feeling worried or defensive? The answer lies i ..read more

Our research with thousands of employees has identified the best topics, content types and channels As a growing number of companies prioritize employee engagement and culture as core business strategies, they’ve reached out to JPL to gain a deeper understanding of how to connect with internal audiences. As a result of working with those companies, we’ve had the opportunity to study the direct input from thousands of employees on topics related to internal communication and employee engagement. The trends in their responses were remarkable. Regardless of industry, geographic region or job func ..read more

Another Zoom meeting won’t move your audience. Planning and executing your company’s mission-critical virtual events and meetings requires a combination of skills, technology and experience that you can’t buy off-the-shelf. The shift to daily web meetings has kicked-off a surge of everyone from A/V companies to creative agencies trying their hand at virtual events. But the surge is also demonstrating that there’s more to virtual events than webcams and screen sharing. If slides and a webcam were ever enough, it certainly isn’t now. Audiences’ comfort level with digital meetings has grown and s ..read more

How one simple shift can help you get (and keep) employees’ attention It’s one of the most common frustrations we hear from the internal communication teams we work with. They create countless pieces of communication, but employees don’t seem to be receiving the information. Internal comms teams usually tell us something like this: “Only a quarter of our employees are opening our emails.” “Town hall attendance is lower than ever, and our CEO wants us to fix it.” “Our last news article took 23 hours to research, write and revise, but it only got 72 views on the intranet.” So what’s going wron ..read more

Travel restrictions may delay your event but don’t delay addressing your business needs. Canceling or postponing a meeting or event is always a difficult decision. It kicks off a slew of logistical challenges and considerations. But it is critical to also assess the core reason for having the event. Revisit your strategic imperatives What was the planned message? Is that information “mission critical” to moving the business forward? Can it wait or does it need to be communicated now? There is no way to completely replace the deep engagement and buy-in that a face-to-face meeting can create, bu ..read more

For decades, we’ve been a strategic partner to clients in the midst of change. We design and execute experiences that align organizations to tackle their toughest business challenges. Well-orchestrated meetings are a catalyst for business growth, increased competitiveness and real-world change. They motivate people to adopt cultural or operational change, to rally around a vision, or to conquer the challenges sparked by mergers and acquisitions. However, enthusiasm, inspiration and buy-in aren’t byproducts of simply getting certain people in the same room. It takes more than that. It takes win ..read more

Vendors work for you. Partners work with you. You’re coordinating a critical annual business or leadership meeting for your company. It’s a huge opportunity but also a huge undertaking. Take a moment to consider your go-to event vendors –are they just one more detail to monitor or do they grasp what you are trying to do and work to make your job easier? There is a big difference between a vendor you bring in to execute specific instructions and a partner you trust to collaborate with during the planning process. Vendors often don’t make your job any easier. Even the best can quickly become ano ..read more

With the right insight, you can upgrade employee communication to ignite engagement and drive business results In recent years, the practice of internal communication has transformed rapidly. Technology has evolved. Content priorities have shifted. Audiences have become more distinct and complex.   And there’s more pressure than ever before to show tangible business results. This has left many internal communication professionals wondering if they need to make adjustments to their programs, and they’re turning to Communication Audits to get the answers they need. While almost any typ ..read more