To effectively attract new patients, hearing care professionals need to employ both old and new marketing practices. By Amit Gosalia, AuD In today’s dynamic hearing healthcare landscape, hearing care professionals (HCPs) face a multitude of challenges when it comes to marketing themselves and their services effectively. With technological advancements, changing consumer behaviors, third-party payers, and increasing competition, it’s imperative for audiologists and other HCPs to adopt innovative strategies to reach and engage their target audience. Further reading: The Power of Storytelling in ..read more

Synopsis: HearUSA is opening new hearing centers that are designed to offer access to the latest prescription and over-the-counter hearing aids and provide additional hearing care resources. Key Takeaways: HearUSA is opening six new hearing centers in Texas, featuring a consumer-friendly environment designed to facilitate access to hearing care and combat hearing loss stigma. The centers offer a range of hearing aids from brands like Widex, Signia, and Sony, along with complimentary hearing evaluations. HearUSA’s mission to improve patient care is supported by the expansion of new centers acr ..read more

Summary: Widex will showcase its SmartRIC hearing aid, which boasts an L-shaped design that enhances directional microphone placement, at the AAA 2024+HearTECH Expo.  Key takeaways: Widex will introduce the SmartRIC hearing aid at AAA 2024+HearTECH Expo.  The design of the SmartRIC hearing aid is designed to elevate microphone positioning, enhancing signal-to-noise ratio for clearer hearing in noisy settings. Attendees can participate in expert-led courses on Widex solutions, including SmartRIC, and its impact on improving hearing experiences. Widex says it will showcase the new Wi ..read more

The European Union Hearing Aid Acousticians (EUHA) is inviting students to apply for the 2024 EUHA Sponsorship Award to encourage young talent in the industry and help raise awareness for their work. What is the EUHA Sponsorship Award? The 2024 award competition is intended for students at a university of applied sciences or university who have completed their studies within the past 24 months. They may submit a diploma, bachelor’s, master’s, or doctoral thesis. The thesis must not be protected by a confidentiality clause. The thesis should deal with a topic concerning the rehabilitation of de ..read more

Signia has been named a winner of the 2024 Excellence in Customer Service Awards produced by the Business Intelligence Group, which honors companies, executives, and products leading the way in customer service across a broad range of industries and company sizes, according to the company. Signia was named a winner in the Transformation of the Year award category. Other winners of the 2024 program include Mastercard, Pfizer, and Verizon Connect. “This recognition is a testament to the outstanding work our customer service teams do every day to provide our hearing care professional (HCP) partne ..read more

Listen Technologies Corporation, a provider of advanced wireless listening solutions, announced that Royal Caribbean International has installed Listen Technologies’ audio over Wi-Fi assistive listening system on the recently launched Icon of the Seas.  The solution is designed to provide guests with a better listening experience in venues onboard the Icon class ship. Royal Caribbean International, part of Royal Caribbean Group, has a global fleet of 64 ships traveling to approximately 1,000 destinations around the world. The company plans to install Listen Technologies’ audio over Wi-Fi ..read more

Signia will debut its recently expanded Integrated Xperience hearing aid portfolio at the AAA 2024 + HearTECH Expo in the Georgia World Congress Center from April 17-20. Attendees will have the opportunity to experience the new technology firsthand and learn in-person from Signia experts during training sessions on major trends in audiology. “Empowering HCPs with our newest advances in hearing aid technology, solutions, and practice-building market information is crucial to the development and expansion of our industry,” says Signia U.S. President Mike O’Neil. “We remain laser focused on deliv ..read more

Availability of Neuromod’s tinnitus treatment device, Lenire, has expanded in Spain and is now available in the cities of Malaga, Seville, and Granada through a partnership with medical technology distributor, TRUSBIN.  Lenire’s Spanish launch began in Barcelona through the hearing care center, Teknon Clinic, led by otorhinolaryngologist Jordi Coromina, PhD. This latest expansion brings the number of clinics in Spain providing Lenire to four, according to Neuromod. The Bimodal Neuromodulation Device Lenire is a bimodal neuromodulation device designed to provide long-term relief from tinni ..read more

By Kalie Falls Nestled within the vibrant New Orleans music scene, the New Orleans Musicians Clinic serves to preserve the hearing of local musicians. Their partnership with the New Orleans Speech and Hearing Center helps provide musicians with custom-molded earplugs, ensuring accessibility for all. These earplugs are meticulously designed to meet musicians’ unique auditory needs at affordable costs. Beyond earplugs, the clinic offers comprehensive hearing assessments and access to cutting-edge hearing aids, all crafted to cater to musicians’ specific requirements. This holistic approach refl ..read more

Nowadays, people can purchase hearing aids on their own without visiting a hearing care practice for prescription devices. But even for over-the-counter hearing aids, hearing care professionals can still be a part of the process. This includes offering programming, in the case of models from Sennheiser Hearing.  To discuss this and more, The Hearing Review’s chief editor, Melanie Hamilton-Basich, sat down with Jessica Dancis, senior marketing manager at Sonova. She manages the Sennheiser Hearing portfolio, an innovative line-up of early-entry devices. Jessica is an experienced clinic ..read more