Pivot Hearing is proud to be featured in a number of articles in this month’s special edition of the Hearing Journal – the Audiology Business Handbook. Read about: Revenue-generating ideas for Audiology Practices Savings Opportunities Every Audiology Practice Owner Should Consider The Managed Care Manifesto: Compelling Alternative Strategies for your Private Practice To learn more about the ways Pivot Hearing can help you increase revenue, reduce costs, and compete with third parties, schedule a complimentary practice assessment. The post Pivot Hearing featured in The Hearing Journal’s ..read more

Third parties are likely the greatest threat private practices have ever faced. So how, as a practice owner, should you think about this challenge and what can you do to overcome it? Hear what the team at Pivot Hearing – with over 5 generations of experience in this industry – thinks in this article from The Hearing Journal, May 2021. Want to learn more or talk about how you can fight back against 3rd parties in your market? Get in touch with us. The post Developing a Compelling Private Practice Strategy for Third Parties appeared first on Pivot Hearing ..read more

One year ago, we were all facing terrifying uncertainty. As the world shut down around us, we collectively feared for our health, our friends & family, and our businesses. We’ll probably look back on March 2020 for the rest of our lives and say that it was truly a Pivotal Moment. But the future has never looked brighter for private practice. If you’re reading this, it means that both you and your business are healthy enough to have weathered the worst of the pandemic. You’ve made it out the other side – alive and ready to prosper. We knew as the shutdowns unfolded that some businesses wo ..read more

Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s more important than ever to nurture those existing patient relationships. Pivot Hearing has a suite of ready-to-go, tested & proven database communications and marketing planning tools designed to turn existing patients into new hearing aid technology upgrad ..read more

Do you have an online hearing test on your website yet? If you do, are you making the most of it by driving traffic there – patients in your community who are searching for help with their hearing? If you don’t have a screener or haven’t made it part of your online marketing plan, you’re missing out. Pivot Hearing has all the tools you need to get a screener up and running on your site and get the most out of it by driving eligible traffic there to increase new patient intakes to your practice. And the best part is, we can help you regardless of who built or manages your website. Learn how i ..read more

This may be the most important year ever to have an effective, efficient marketing plan for your hearing care practice. With all of the uncertainty out there, you need to make sure you’re driving patients to your practice in a cost-effective way. But if you’re like most practice owners, you probably don’t know exactly where to start, and you might not have the time to figure it out. Put a “2021 Marketing Plan” on your New Year’s resolution list, and cross it off before January 1st. Pivot Hearing is offering a free 1:1 personal session to review your practice’s current situation and ..read more

Data from practices across the country shows that revenue is starting to bounce back – and some practices are already exceeding their pre-COVID revenue and “new patient” intake levels. Whether you’re back to your pre-COVID levels or not, how are you going to grow in the coming months given the uncertainty we all face with the pandemic and economic landscape? The Pivot Hearing Virtual Consumer Seminar program is designed to drive hearing aid candidates into your office for an appointment via a low-cost, zero-hassle, tested and proven educational consumer seminar package. We’ve conduc ..read more

If you’re like most private practices, you’ve seen a major uptick in patients with 3rd party plans in the past few years. Approximately 1/3 of all Medicare beneficiaries are currently in Medicare Advantage plans, which provide hearing aid benefits. Even if you’ve remained somewhat immune to 3rd parties, you’re likely feeling downward price pressure from other places like Costco, which is already 11%+ of the market and growing 20% annually. A global pandemic and economic uncertainty definitely don’t make high end sales any easier. It’s been nearly impossible for private practices to ..read more

Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or a sales pitch the way we’ve historically delivered them. And now, to top it off, we’re all facing economic, policy, and health uncertainty like never before. So what can you do – TODAY – to set your practice up for success in this new world we’re livi ..read more

If you’ve consumed any news since the COVID-19 pandemic began, then you’re familiar with the term “flatten the curve,” meant to describe the programs designed to ensure hospitals weren’t inundated with sick patients during the virus outbreak. In the vast majority of places around the world, communities have successfully done just that. As retail and services open back up, we are all finding that other curves have flattened as well. So how do you get your practice revenue curve growing again?The first step to putting together a plan to come back stronger from COVID-19 is to ..read more