What Every B2B CMO Should Know Today
SBI | Business Strategy Consulting
by Matt Sharrers
2y ago
With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing.  Many CEOs have placed digital investments on the back burner and now ..read more
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Uncovering the Secret to Clean Data
SBI | Business Strategy Consulting
by Matt Sharrers
2y ago
In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat ..read more
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Reimagining Events in a Hybrid World
SBI | Business Strategy Consulting
by Tony Erickson
2y ago
A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking ..read more
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How CEOs Maximize Value Creation
SBI | Business Strategy Consulting
by Matt Sharrers
2y ago
On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue ..read more
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Designing the Optimal GTM Model: 3 Keys to Success
SBI | Business Strategy Consulting
by Daniel Korten
2y ago
An effective go-to-market model has three primary benefits for a company. First, it supports a more efficient motion that minimizes your cost of new customer acquisition. Second, it enables your commercial team to capture greater wallet share from existing customers ..read more
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SBI Expands Go-to-Market Capabilities, Develops Commercial Technology Practice
SBI | Business Strategy Consulting
by Daniel Korten
2y ago
Dallas, TX – SBI, a go-to-market growth advisory, today announced the official launch of its Commercial Technology Practice. The use of technology continues to drive commercial effectiveness and productivity across B2B organizations, and as a result, is becoming more prominent ..read more
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Building the Foundations for a Strong 2022: How to Align Role Profiles to Growth Plans
SBI | Business Strategy Consulting
by Jack Trump
2y ago
While we all know the last 18 months have presented innumerable challenges, they have also highlighted how some individuals can thrive in digital or remote environments, flipping the script on the competencies many sales leaders thought were tried-and-true in their ..read more
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Get Busy Growing or Get Busy Dying: How to Evaluate Growth Levers for 2022
SBI | Business Strategy Consulting
by Tony Erickson
2y ago
Is your company enjoying the economic boom the economy is experiencing? 2021 has been a good year for the market with major stock markets up 15-18% year-to-date. This momentum has resulted in companies making bold moves to capture the opportunity ..read more
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The Great Resignation: How Commercial Leaders Are Navigating Talent Challenges
SBI | Business Strategy Consulting
by Chad Wittenborn
2y ago
The Impact of ‘The Great Resignation’   Despite record unemployment levels in 2020, the pandemic had led many professionals to reassess their career goals and job satisfaction, with 40% of global workers considering leaving their employer before the end of the year.1 ..read more
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How a $3B Software Company’s Forward-Thinking Strategy Accelerated Them Through the Downturn
SBI | Business Strategy Consulting
by Matt Sharrers
2y ago
Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors ..read more
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