Coca-Cola is rolling out a series of food licensing collaborations fans never knew they were hungry and thirsty for: until now. The Ferrero Group, Italian makers of Tic Tac, recently launched Tic Tacs made with Coca-Cola in 70 countries. These special-edition treats, the first-ever mints fused with the refreshment of Coca-Cola, will roll out in Australia and New Zealand around the turn of the new year, followed by the United States in the spring and Brazil in the summer. “It’s like a new frontier,” said Michelle Moorehead, vice president of Global Licensing and Retail, The Coca-Cola Company ..read more

Votes for the Coca-Cola Freestyle “Make Your Mix” contest poured in – literally – over the last few months, with fans ultimately crowning Danuta Rybak’s flavorful fusion of Coca-Cola Cherry, Fanta Cherry and Minute Maid Lemonade as the tastiest consumer-generated concoction offered on the interactive fountain beverage dispenser. The first-ever program kicked off this summer by inviting Americans to mix two or three of the nearly 200 drink choices offered on Coca-Cola Freestyle and share photos of their creations on Twitter or Instagram with the hashtag #MakeYourMixContest. A panel of Coca-Col ..read more

— Move set to eliminate the use of 3,500 tons of virgin plastic each year in Sweden, with a 25% reduction in CO2 emissions over pre-transition levels — Stockholm, November 19, 2019: Coca-Cola Sweden announced today that, from 2020, it will make all of its plastic bottles from 100% recycled material1, becoming the first country worldwide to do so.  The transition will begin in the first quarter of 2020 and includes all plastic (PET) packaging made at Coca-Cola’s bottling plant in Jordbro. By switching to 100% recycled material in its bottles1, Coca-Cola will eliminate the use of 3,500 tons of v ..read more

DUNSTABLE, England, Nov. 20, 2019 – Costa Coffee announced today that Dominic Paul will step down as CEO of the company effective Nov. 30. He will be succeeded Dec. 2 by Jill McDonald, an experienced business leader who has worked in senior roles across several industries, including retailing and airlines. Paul has led Costa through a strong growth phase, along with the sale of Costa to The Coca-Cola Company, the complex separation from Whitbread and the development of Costa’s new growth strategy. “Dominic led a significant reshaping of Costa’s international footprint, the expansion of the bra ..read more

A major shift that will boost PET bottle collection and recycling; follows similar moves throughout Western Europe. Bangkok, Nov. 14, 2019 – The Coca-Cola Company today announced an important new initiative to boost recycling of Sprite bottles in Southeast Asia, thanks to a shift from green to clear PET bottles. The change from Sprite’s iconic green color will make the PET bottles far easier to recycle. “We are beginning the transition this month in the Philippines, our largest market in ASEAN, and will expand to other markets in Southeast Asia through 2020,” said Belinda Ford, Public Affairs ..read more

Coca-Cola is teaming up with its industry counterparts to reduce the amount of calories Americans consume from beverages 20% by 2025. The Balance Calories Initiative (BCI), launched in 2014, is the single-largest voluntary effort by an industry to help fight obesity. The Alliance for a Healthier Generation and the American Beverage Association (ABA) are tackling this ambitious goal by partnering with Coca-Cola, PepsiCo and Keurig Dr Pepper to educate shoppers about the low- and no-calorie beverage choices available to them, and to help retailers diversify the drinks they offer. The national i ..read more

The Coca-Cola Company’s longstanding legacy of support for the U.S. armed services dates back to World War II, when President Robert Woodruff declared that “every person in uniform should get a Coke for a nickel, regardless of what it cost the company.” With thousands of young GIs deployed to foreign lands, the nation’s leaders recognized the need to boost morale and keep these brave soldiers connected to the things they missed most. Woodruff’s 1941 pledge – which led to an investment in 64 overseas Coca-Cola bottling plants – was a way to ensure servicemen could always enjoy a refreshingly fa ..read more

Coca-Cola North America will add more sparkle, and even a little caffeinated pick-me-up, to its fast-growing water lineup with the March 2020 launch of AHA. The new sparkling water brand’s unexpected yet accessible flavor pairings, vibrant packaging and fresh marketing will meet evolving consumer demands and cut through a crowded category that continues to grow at double-digit rates. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” said Celina Li, VP, Water, Coca-Cola North America. “AHA is our big ..read more

When it comes to fizzy flavors, sparkling water shoppers have a fairly predictable palette to pick from. Until now, that is. AHA – Coca-Cola North America’s first new major brand to launch in a decade – will bring a creatively refreshing array of flavor pairings to the crowded and competitive beverage aisle in March 2020. We asked Nilesh Karava, who oversees R&D for Coca-Cola North America’s water and active hydration portfolios, to explain how his team developed the eight AHA flavors – Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit ..read more

When it comes to launching a new beverage – especially in a category as crowded and competitive as sparkling water – what’s outside the package is as, if not more, important than what’s inside. From a memorable brand name and logo, to eye-catching packaging designs that stand out on the shelf, to buzzworthy advertising and social media content, curating a distinctive look-and-feel is key to a successful debut. We spoke with Trey Veal, who oversees visual identity system development and packaging design for Coca-Cola North America’s water and active hydration portfolio, to get the scoop on the ..read more