In the last decade or so, pre-workout supplement formulas have increasingly emphasized ingredients that improve mood, focus, and cognitive performance – in a word, nootropic ingredients. The future of performance supplements: Bringing together physical and mental gains Zynamite is PLT Health’s Next-Gen Brain and Body Support Ingredient, harnessing the power of ≥60% mangiferin from mango leaf extract Improving mood and mental energy can play a huge role in one’s motivation and enjoyment for exercise, and thus improve athletic performance indirectly. But as it turns out, putting nootropics int ..read more

Another month, another delectable Lean Whey flavor. MuscleSport is known not only for their top-notch formulation, but for their flavoring. The best word to describe the flavors they conjure up is “gourmet”, particularly when it comes to their Lean Whey protein powder. Lean Whey: Peach Cobbler à la Mode Flavoring a protein powder is a lot harder than it might seem. Whey, for all its recomposition benefits, has a very distinctive flavor. As a result, it takes skill to create flavors that feel authentic. MuscleSport has mastered this art to such a prolific extent that we can typically expect a ..read more

On May 9, 2024, NNB Nutrition announced that they have become the sole distributor of the new cutting edge RAMPS dileucine peptide supplement ingredient.[1] This is a patent-pending leucine dipeptide molecule that can outperform its branched-chain amino acid precursor, leucine, in stimulating muscle protein synthesis (MPS). NNB is proud to announce that the initial exclusivity period for dileucine is over, and open distribution of the ingredient has begun. NNB Nutrition has announced open distribution of RAMPS Dileucine, after an exclusive period with MuscleTech in their Peptide 185 suppleme ..read more

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Creatine The legendary Jose Antonio, co-founder of the ISSN (International Society of Sports Nutrition), joins PricePlow to get hyped for ISSN 2024 and tell us about the true beginnings of the sports nutrition, including some crazy battles over creatine ..read more

MuscleTech is an industry leader, especially when it comes to designing hybrid supplement formulas (where one or more product categories are combined). The art of designing a hybrid product is not only selecting individual ingredients that go well together, but also choosing categories that complement the entire package. Ultimately, this adds maximum value for the consumer. Take a product we covered back in 2022, for example. MuscleTech Burn iQ was conceived as a nootropic fat burner, which is a great idea since many people complain about brain fog and at least mildly impaired cognitive perfo ..read more

For those that weren’t paying attention, GHOST moved through April at a blistering speed, releasing 4 new SKUs: GHOST Protein Cereal GHOST Joint GHOST Greens Matcha Latte GHOST Energy EDC Electric Limeade Two new products, and two new flavors. From the looks of it, May isn’t going to be any different, with their newest release launched on May 6th. GHOST Hydration RTD GHOST Hydration has been a staple formula for years – it has powered athletes across the globe with electrolytes and proper hydration. The RTD format was released in November of last year, which made it more convenient than eve ..read more

By now, the name John Wick has become synonymous with total, all-encompassing badassery. For the past decade, fans of the character have fantasized about how amazing life could be if we possessed even a fraction of Wick’s strength, agility, cunning, and sheer violence of action. Well now, thanks to Jacked Factory, you can find out – with Wick Mode Pre-Workout. The John Wick Pre-Workout – Become Unstoppable In collaboration with John Wick… the Jacked Factory Wick Mode pre-workout contains 250 milligrams of Cognizin citicoline paired with ~375mg caffeine from two sources for extreme focus – and ..read more

There are hundreds – perhaps even thousands – of brands in the supplement industry. Most of them have a catalog of white-labeled products that aren’t very dissimilar from everything else on the market. The story at MuscleTech is different. They go above and beyond to deliver not just incredible flavors, but they also pioneer new ingredients like paraxanthine and dileucine, which we discussed with Raza Bashir and Shawn Wells on Episode #123 of the PricePlow Podcast. Not everything needs to be absolutely bleeding edge, however. Sometimes, it’s just nice to start buying one of your standard prod ..read more

Summertime is just about here, and that means it’s time for some deliciously fruity collaborations from GHOST! For 2024, they’ve partnered with Sydney Cummings, the Guinness Record Holder for most fitness videos! This is the perfect collaboration, since both parties are kings (and queens) of content in their respective fields. GHOST is collaborating with Sydney Cummings for a new Summertime Punch flavor, and it’s in a new Clear Whey Protein Isolate product! Sydney Cummings Summertime Punch Brings the New Ghost Clear Whey! In this collab, we’re treated to four products in a new Summertime Pun ..read more

In the world of supplements, proving efficacy isn’t the only obstacle. There are significant logistical hurdles to overcome before a supplement can be sold at scale. Shelf life is a big one. If your supplement can’t maintain its efficacy and usability, even while being warehoused for long periods or forgotten in the customer’s kitchen pantry, then it may not be commercially viable. Our partners at NNB Nutrition are working to solve shelf stability issues with many of the most common ingredients: NNB’s FlowTech Series – Fixing Supplement Shelf Stability Issues After pioneering HydroPrime, the ..read more