What Ad Placement Options Are Available in Facebook Ads?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
5d ago
Learn essential tips for optimizing your Facebook ad placements in this video tutorial. Gain insights into choosing between Advantage Plus and manual placements, considering factors like your creative assets' format and the desired audience reach. You'll also learn how to tailor placements based on available content and audience targeting preferences to maximize your campaign's effectiveness. [...] The post What Ad Placement Options Are Available in Facebook Ads? appeared first on Main Street ROI ..read more
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How Do You Retain Universal Analytics Data Before it Expires on July 1, 2024?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1w ago
Learn how to retain your Universal Analytics data before it expires on July 1st, 2024. Migrating to Google Analytics 4 isn't a seamless solution due to fundamental differences between Universal Analytics and Google Analytics 4. Options include exporting report data to spreadsheets, even though there are limitations, or exporting the data to BigQuery, which can [...] The post How Do You Retain Universal Analytics Data Before it Expires on July 1, 2024? appeared first on Main Street ROI ..read more
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How Do You Optimize Your Website for Mobile SEO?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
3w ago
Learn how to optimize your site for mobile SEO efficiently. With Google's shift to a mobile-first index, it's crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version. In this video, we'll cover the essential steps to take, from manual verification of [...] The post How Do You Optimize Your Website for Mobile SEO? appeared first on Main Street ROI ..read more
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How Should Your Meta Ads Ad Schedule be Set Up?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
3w ago
Learn how to configure your Meta Ads ad schedule based on your industry and sales approach. For e-commerce businesses, running ads 24/7 might be beneficial since customers can make purchases anytime. However, for industries with longer sales cycles requiring personal interaction, consider scheduling ads when potential leads are available to engage. Tailoring your ad schedule [...] The post How Should Your Meta Ads Ad Schedule be Set Up? appeared first on Main Street ROI ..read more
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How Do You Analyze SEO Performance with GA4?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1M ago
Learn how to analyze your SEO performance with Google Analytics 4 at a high level. In this short video interview, Kyle breaks down the different types of traffic Google tracks, including direct, paid, referral, and organic (SEO) traffic. Additionally, it's important to integrate Google Search Console with GA4 in order to delve into individual page [...] The post How Do You Analyze SEO Performance with GA4? appeared first on Main Street ROI ..read more
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How Do You Integrate Facebook Ads Into Your Marketing Strategy?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1M ago
Learn how to effectively integrate Facebook ads into your marketing strategy! In this video, we explore various methods such as targeting your email list, leveraging special events, and utilizing Facebook Messenger ads to engage with your audience directly. With billions of users on Facebook, it's a powerful platform for businesses to reach their prospects. Watch [...] The post How Do You Integrate Facebook Ads Into Your Marketing Strategy? appeared first on Main Street ROI ..read more
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How Do You Optimize Images for SEO?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1M ago
Learn how to optimize images for SEO in this short video interview with Kyle. It's understandable to want impactful images on your site, but having too many heavy images on your website can slow it down. 1. Keep images to a minimum, avoiding unnecessary slideshows on homepages.2. Resize and crop images appropriately to fit the [...] The post How Do You Optimize Images for SEO? appeared first on Main Street ROI ..read more
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How To Do Facebook Ads Competitor Research in 2024
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1M ago
Learn how to review your competitor's ads in Facebook in 2024. In this video snippet from a recent Facebook Ads webinar, Kelly covers the importance of understanding what your competitors are offering and how you can use a fantastic tool – the Facebook Ad Library – to gain valuable insights. Discover key metrics like social [...] The post How To Do Facebook Ads Competitor Research in 2024 appeared first on Main Street ROI ..read more
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How Do You Conduct Keyword Research for SEO?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
1M ago
Learn the art of keyword research in this 5-minute video interview with Kyle. 1. Start with a general assessment to identify primary keywords.2. Research competitors' websites and their keyword usage.3. Verify your assumptions by searching your chosen keywords on Google.4. Utilize tools like ATS to analyze search volume and explore variations.5. Focus on long-tail keywords [...] The post How Do You Conduct Keyword Research for SEO? appeared first on Main Street ROI ..read more
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How Do You Create a Facebook Ad?
Main Street ROI | Small Business Marketting Tips
by Riley McLaughlin
2M ago
Ready to create your first Facebook Ad? In this video, we walk you through: Setting up a new ad campaign in Meta Ads Manager Choosing the right objective and campaign type Understanding Facebook's automated suggestions Customizing your ad targeting, including demographics, interests, and behaviors Selecting the best ad format and creative Budgeting and scheduling for [...] The post How Do You Create a Facebook Ad? appeared first on Main Street ROI ..read more
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