There’s so much going on in the world of digital marketing right now, from the rise of ChatGPT to the implosion of Twitter, that it can be easy to neglect the fundamentals. But tried-and-true tools like email marketing remain some of the most advantageous ways to reach your audience with a clear, direct message. Of course, no digital marketing channel is foolproof, and even the best-intended email campaign can run afoul of common errors. Here are some of the mistakes that can compromise the success of an otherwise promising email marketing endeavor. Email Marketing Errors (And How to Fix Them ..read more

Email marketing is one of the fastest and easiest ways to reach customers. You are in control of the content, and your message lands directly in their inbox – assuming it hasn’t been filtered out as spam. Customers may receive dozens of emails a day, so you want to make sure your newsletter catches their attention and inspires action other than hitting delete. Optimize your approach to with these helpful tips and strategies: Keep It Simple No one wants to spend time reading a long, drawn-out message or have to sift through cluttered content, unsure of where to focus their attention. Keep your ..read more

Chances are, you get a high volume of marketing emails in your inbox each and every day. These emails may take different forms, from promotional offers to monthly newsletters, which hints at the breadth and diversity of email marketing as a discipline. Indeed, email marketing is much more complicated than it might first seem, providing a range of strategic options for marketers and small business owners to choose from. A good first step, particularly for those who are new to email marketing, is to become more familiar with some of the basic terminology. Email Marketing: 10 Terms Every Busines ..read more

Email has become a common form of communication in both our business and personal lives. Technology has made sending an email as easy as picking up your smartphone, meaning you can send messages anywhere, anytime. But before you hammer out a quick response or reach out to a client, it is essential to proofread what you have written. A seemingly small mistake can make a big difference. Dropping, adding, or changing one letter can create a completely different word and change the meaning of your sentence. Getting a time or place wrong can mean the recipient misses out on a meeting or event. And ..read more

Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. There’s just no better way to establish direct contact with a customer or client than to send carefully honed content directly into their email inbox. When done right, can yield significant benefits for your business: Increased traffic, improved sales, and a stronger rapport with your clientele. If you’re not seeing those results, it may be because your strategy is askew. Here are a few things to consider as you seek to get your email marketing efforts back on track. How to Do Better with ..read more

Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are being phased out, and people are resuming many of their normal activities. For many business owners, this represents a significant shift, and an important chance to pivot. Following a year in which you encouraged your customers to shop online, order curbside delivery, or enter your brick-and-mortar store only while properly masked, your messaging now may look considerably different. For many compan ..read more

Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. In this post, we’re going to offer some email marketing tips. You’re certainly going to want to take advantage of these prime time shopping days, sending emails to your customers and clients and stimulating some interest in current products, specials, and holiday promotions. But here’s the thing: You’re not going to be the onl ..read more

At Grammar Chic, Inc., we truly believe that content marketing can deliver meaningful results for any company, in any industry. But some may have to work a little bit harder for it than others. Simply put, some industries more naturally lend themselves to fresh, exciting, compelling content. But what happens if you sell annuities?  What happens if you prepare tax returns? What happens if you’re an estate planning lawyer? We’re not saying these things are unimportant! We’re just saying they may not seem as flashy or as exciting to the average reader. It may cause you to wonder what can be done ..read more

To achieve consistent growth at your company, everything needs to be firing on all cylinders—your sales team, your marketing department, your business development crew, you name it. Everyone needs to be doing their part, leveraging resources and expertise to move the ball forward. Content marketing is very much a part of that equation. When wielded strategically, content can actually be fuel for your business growth—helping turn leads into conversions and one-time customers into repeat clients. A few types of content can be especially helpful in this regard. Here are our recommendations. 4 Ty ..read more