I’m not usually a “Ride or Die” chick – ask my hubby, he’ll tell you- I like to try all the new things. That said, I am so glad that e.l.f. cosmetics has created so many of my personal ride or die products that always have my back- and for a great deal! Keep reading to find out what my top 5 absolute, favorite e.l.f. products are. #1 EYES:  Rose Gold Eyeshadow Palette – Sunset ($10.00) I died a little when I saw this eyeshadow palette. I mean, the color range is just so up my alley. I use this eyeshadow palette for any mood and at any time because it is oh so versatile. This eyeshadow pal ..read more

Hi! My name is Lyubov. I was born and raised in Ukraine. Since I was very little, I have always had passion for makeup and beauty. I have vivid memories of taking my mom’s eyeshadow palettes and just putting it on my eyelids, or putting lipsticks on my lips- just imagine a 5 year old playing with all that makeup! Well, not a lot has changed since then. I’m still playing with makeup on a daily basis, and I love the way it makes me feel more confident. As much as I love a full-face look, in the summer I like to use very light amount for an almost a no-makeup look. So BB cream, bro ..read more

We’re all on the hunt for our holy grail mascara, am I right? I’ve been searching my whole life for a formula that gives me non-clumpy volume while holding a curl, and won’t smudge or transfer under my eyes. It seems like a simple enough mission, but I’ve tried and thrown away countless sad, disappointing tubes of crushed dreams. On the innovation team, we’ve been testing countless formulas, brushes, and tubes to create our next-gen mascaras that do it all. This month, we released 3 new formulas that we can’t stop talking about. Our store associates sing their praises, and from what we hear fr ..read more

We’re all major animal lovers here at e.l.f. All of our products are vegan and cruelty free, and we couldn’t imagine it otherwise. That’s why this month, we’ve partnered with 5 like-minded influencers to support the cause. From July 11th-31st, we’ll be donating 10% of proceeds from their favorite e.l.f. Products to the animal charities of their choice. @LogicalHarmony loves our Baked Highlighter. “It’s such a gorgeous highlight. The color is pretty and has the perfect intensity.” 10% of the proceeds will benefit The Physicians Committee for Responsible Medicine. “Along with educating people, t ..read more

Summer is finally here! And if you’re a makeup wearer, you are well aware. Makeup + humidity + sweat does not equal a good time. So if you’re looking to summer-proof your makeup, you are in the right blog post! With a few smart hacks and the right products, your makeup will stay looking fresh from pool party to those summer nights. First things first, you need the right tool kit. Here are some waterproof essentials from e.l.f. that are guaranteed to last. Lock On Foundation Glue is the secret to a bulletproof base. The innovative jelly formula adheres to the skin and acts like glue, making any ..read more

Everyone knows the secret to long-lasting makeup is all in the prep. If your skin is hydrated and primed, your makeup WILL stay looking fresh for longer, bible. Primer is basically spackle for your face- it smooths everything out, and acts as a grippy base for makeup to stick to. Pretty cool, right?  e.l.f. offers a variety of different primers that suit different skin types and textures. You better believe e.l.f. has a primer that will work for you- and for no more than $10. Yep, that’s right, for the price of a burrito, you could buy months of fresher-looking, longer-lasting makeup.&nbs ..read more

SPF is basically the fountain of youth. Just ask Baz Luhrmann or your mom- they’ll tell you it’s one of the most important steps in your daily regimen. Sunscreen is tricky because even though we all know we should be wearing it, it’s hands down the least fun part of any morning routine. Most sunscreens are heavy, sticky, oily, and leave a weird film feeling on the face- or worse, a white cast. No one wants to look greasy and pale, am I right? That’s why we designed 3 MAJOR SPF heros that you’ll love, even if you usually don’t like the feel of sunscreen! Beauty Shield SPF 50 Skin Shielding Prim ..read more

Dear Lip Plumping Gloss, As I sit here, writing you this letter, I am overcome with awe. How can one small tube affect me so? I remember the first day we met. You were so cute in your little black box, beckoning me from the aisle. I was drawn in by your sparkles and charming name- Champagne Glam. I love Champagne. You just- get me. And then there was the first time I felt you on my lips. The slight tingly sensation, the pleasant aroma, the smart bend of your doe foot applicator that makes application a breeze. And my lips! After a minute or so, they look plump, luscious and kissable. You make ..read more

Feeling a little de-mist-ified when it comes to mists? So many options, so little face! The good news is, it’s hard to over do it when it comes to facial mists. Light, airy layers of hydration, how could you go wrong? All mists have a purpose, and many are multi-purpose! So if you want to unlock the mist-ery of mists, keep reading. Prime! Did you know mists can help prime your face for makeup? Our innovative primer mists are infused with nourishing key ingredients that help keep your makeup in place. Oil Control Primer Mist helps balance oily skin weightlessly, while nourishing the skin with c ..read more

Rose gold is trendy for a reason. Neutral yet vibrant, universally flattering, and can easily transition from day to night. We hear your obsession- and we get it. We’re right there with you. That’s why we created the Rose Gold Sunset Palette– warm, deep rose gold shades in our best formula yet! The pigments are finely milled, and pressed specially to deliver smooth, saturated, pigment that blends effortlessly. For the perfect, effortless smokey eye in rose gold hues, here’s a 3-step tutorial. Step 1: Using a fluffy crease brush, blend the 4th shade, a warm, medium brown into the crease. Buff i ..read more