How Often to Post to Social Media in 2023
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by Hannah Macready
1y ago
It’s the question that launched a thousand sleepless nights: “How often should I post on social media?” Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow. We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. Here’s a q ..read more
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Instagram Video Sizes, Dimensions, and Formats for 2022
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by Hannah Macready
2y ago
Instagram video has quickly become one of the most sought-after platform features. From Stories to Reels, in-feed videos, and more, there are so many ways to tell a visual story. While Instagram videos are popular, not every video makes it to the front page. Different videos serve different purposes, and as a result, have different requirements. If you want your videos to perform well, you need to do things by the books! This means paying attention to sizing requirements for each type of video. There are currently offers four different video formats on the Instagram platform. These are: Insta ..read more
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All the Pinterest Shopping Features You Should Know in 2022
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by Michelle Martin
2y ago
If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs. Can you shop on Pinterest? Yes… and also no. In most cases, you can’t actually che ..read more
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How to Sell on Pinterest: 7 Simple Steps
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by Josiah Hughes
2y ago
Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising, but it also works great with direct sales conversions. As a place that encourages endless scrolling, Pinterest’s power is limitless. If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools ..read more
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How to Get on The Instagram Explore Page in 2021
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by Katie Sehl
3y ago
Social media discovery is mostly driven by ad dollars, but the Instagram Explore page remains one of the final frontiers for organic reach. Behind the Explore feed, Instagram’s fine-tuned algorithm has gotten real good at recommending people with content they might be interested in. A little too good, when it comes to the spread of misinformation. In response to both bad actors and good actors, the algorithm is constantly evolving and learning to identify problematic content, eliminate bias, promote new formats and connect people with positive communities on the platform. For brands, the advan ..read more
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The Top Instagram Updates You Need to Know: January 2021
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by Katie Sehl
3y ago
Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for January 2021. Jump back to previous months: Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear ..read more
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Social Media Image Sizes 2021: Cheat Sheet for Every Network
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by Karin Olafson
3y ago
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions ..read more
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What is Social Commerce and Why Should Your Brand Care?
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by Stacey McLachlan
3y ago
This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?” Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Curious about how you can get a chunk of that change? We’ve got you covered. Read on for social commerce 101. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Ho ..read more
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How to Get Verified on Pinterest: A Step-by-Step Guide
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by Deja Leonard
3y ago
You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. So, how do you get verified on Pinterest? Keep reading to find out: What Pinterest verification is Why you should get verified on Pinterest How to get verified on Pinterest Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your bran ..read more
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How the Twitter Algorithm Works in 2020 and How to Make it Work for You
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by Katie Sehl
4y ago
Not everyone loves to have an algorithm determine the content they see online. That’s why Twitter gives people a choice: Top Tweets or Latest Tweets. In other words, Twitter algorithm or no algorithm. But the truth is, the Twitter algorithm is kind of unavoidable. From In Case You Missed It in the Twitter timeline, to For You in the search tab, it’s always working to show users the tweets it thinks they want to see. As a business, that means you need to optimize your tweets to make sure they are picked up by the algorithm and seen by the right people. Twitter algorithm changes are not made lig ..read more
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