LinkedIn isn't just a place to scroll through job listings or connect with colleagues; it's a vibrant stage where professionals like you can shine. With over 1 billion users, it's a goldmine for showcasing your expertise and making meaningful connections. But, oh, that fear of hitting 'Post' can be paralysing, can't it? We hear this fear from our clients and their employees often, so let’s look at some common fears associated with sharing on LinkedIn and strategies to overcome them: 1. Fear of Judgment: This is a big one and probably one we hear most frequently. Many individuals fear being jud ..read more

Since launching in 2003, #LinkedIn has evolved considerably and now occupies a special and unique niche in the social media landscape. Many people aren’t aware of how these changes mean LinkedIn should be seen as a very valuable marketing tool. In this article, we look at some of the myths surrounding LinkedIn and how its true potential can be best harnessed. How important is LinkedIn? LinkedIn reports it has 875 million users[1] and in Australia alone, there are 13 million users, which is about half of the entire population. Sure, not all these users are active, but many are. In Australia, so ..read more

A personal brand is the unique combination of your skills, experiences, and values that make you who you are. It is how you present yourself to the world, and it is an important factor in how you are perceived by others. Here are some tips for building the best personal brand: Define your target audience: Before you can start building your personal brand, you need to know who you are trying to reach. Who are the people you want to connect with, and what do they value? This will help you tailor your message and determine the best platforms for reaching your audience. Establish your brand va ..read more

There are great stories and real people behind every brand. If you want to connect and engage with your audience, you need to humanise your brand.  This digital age has created a world where we are more connected than ever before, but what we all crave the most is human interaction. So how do you humanise your brand via digital media?  It isn't as complicated as it sounds, in fact, it makes sense if you think about it. If you expect your customers to invest time and money in your products and services, they need to like what they see. They need to connect with your brand.  ..read more

Working with Lucy Bingle, leading financial advice firm Shadforth has dramatically increased their online presence. Financial advisers deal with aspects of tax optimisation, superannuation and investment that for many of us are complex and arcane. It’s this complexity that makes financial advice so important, yet getting this message across can be a challenge. Wealth needs advice Tina Anderson, Shadforth’s National Marketing Manager, understands this problem only too well. “People’s need for advice grows with their wealth,” says Tina, “and anyone with more than $500,000 to invest is going to n ..read more

In just seven years, Mesh Direct have made themselves Australia’s trusted provider of large-scale outdoor signage. A key part of their success was Lucy Bingle’s LinkedIn campaign. Mesh Direct provide signage to some of the biggest construction companies in Australia: think Multiplex and Transport for NSW for a start. Chances are you see one or more of their vinyl mesh hoardings every day. One reason Mesh Direct’s signs are so ubiquitous is the success of their LinkedIn campaign. “About four years ago we decided to move into social media in the B2B space,” says Marketing manager Kerri-Anne Davo ..read more

Brand advocacy isn’t a new idea. For years brands have been using their network of customers and connections to help raise awareness and expand reach across their social channels. This approach is extremely successful - according to statistics, 92% of online consumers trust recommendations that come directly from their social circles. With such strong statistics, brands have evolved and realised their best advocates can be found closer to home – their employees.  BENEFITS OF EMPLOYEE ADVOCACY  Employee advocacy is one of the most effective ways to build brand trust, attract ..read more

Employee onboarding is one the most important 'first impressions' your new team member will have. The experience should set new hires up for success. However, many companies fail to allocate adequate time or resources to provide a quality induction process, leaving new starters feeling anxious about the journey ahead.  How you design your new hire experience matters in more ways than one. When you consider that 22% of staff turnover occurs in the first forty-five days of employment, it is unsurprising that retention is a key factor. High turnover is a significant expense for employer ..read more

If you are a business to business (B2B), that wants to increase the visibility of you and your team, position your team as experts and build your business connections beyond your immediate network, you should listen to what Lucy Bingle has to say in this episode of The How To Do Marketing Show ..read more

Sometimes the idea of building our personal brand on LinkedIn can feel overwhelming. That is precisely why our founder, Lucy Bingle created this easy to follow program 'LinkedIn for Breakfast!' When followed for 15mins at least three times per week, you will get noticeable results in no time! Have questions? We would love to help - reach out here. _________________________________ Lucy Bingle has 20 years of marketing experience and is a LinkedIn Marketing Expert. She is passionate about helping companies succeed in amplifying their br ..read more