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The house of B. Zarina embodies chic, contemporary fashion with a modest twist. The brand evokes an attitude – not an age or demographic. We believe modest wear can be empowering, and stylish - ‘elusive’ rather than exclusive. Sisters Kulsoom and Shazia are exemplary visionaries of the third wave American Dream. Now what exactly does that look like? The bearings of an immigrant family of Pashtun origin who embraced their grandmother’s passion for sewing and design have manifested into the brand we know and love today. Shazia says “Our grandmother was a widow who supported her entire family wi ..read more

Fashion and social movements have had a symbiotic relationship throughout history – from the flappers of the roaring twenties embracing androgyny, to the bra burners of the second wave feminist movement.    In 2017, we have seen some of the largest protests against misogyny all across the globe. And we have also seen women of all shapes, sizes, color, creed, and religions unite in solidarity to fight for freedom of choice, equal rights, and ownership of their bodies…including what they choose to clothe themselves with.   If you look up the word ‘Modesty’, some of the synonyms yo ..read more

It's that time of year again, with Eid just around the corner. We put together our list of 10 Eid outfits that will have you standing out from the crowd ..read more

From Boots to Tinsel, here is everything you need to enjoy the Fall in Style!       Tinsel: Shine on ladies! Sparkle is in and we couldn't be happier. We saw it in runway shows and it was spectacular.  Our Noor Dresses are right on trend and perfect for fall with their long sleeves.  For those worried about shining too bright, pair them with a cool leather jacket.     Faux Leather: A look that is equal parts fun and fashionable.  Faux leather can be tricky, too much can look cheap, but just the right amount can add an embellished expensive look t ..read more

​ ​ ​   Harem Pants If there was ever a trend that deserved to stay dead, it is harem pants.  What is a harem pant?  They are pants that have excessive material in the crotch and to make them worse, they are tight in the ankles.   No matter how many times people tell you that you can style them nicely, believe me it doesn't look good. These are the only people who have looked good in harem pants and yes, that is because they are Disney characters!    You Never Get Anything Tailored There is nothing that makes me cringe more then when I see pants that ..read more

Let's face it, sheer clothing is in style.  Lace and Chiffon are pretty but when it comes to dressing modestly, these are some of the fabrics we tend to shy away from.  Fear no more, we've put together a few ways to style these ever so revealing fabrics that will keep you looking stylish and covered.   ​   picture credit: www.pinterest.com The Problem: A Scandalous Black Lace Top Solution: A chic styling option, such as a crisp white shirt under a lace top or crop top.  Pair it with your favorite black pants for an ultra chic look.  pict ..read more

Eid is just around the corner.  So it's time that we start worrying about what we are going to wear.  So if you don't have time to head out to the stores or to the nearest Eid clothing exhibition, I have put together a few looks that you can easily order online.  Or you can use these as style inspiration.  Let us know if you try any of these styles out, we would love to see your Eid Outfits.  Happy Shopping and have a Blessed Eid!   Mesmerize the room in this enchanting dress.  We have seen the metallic gold dots all over the run way and now you can get t ..read more

Fashion is a big business. Estimates vary, but one report puts the global industry at $1.2 trillion, and modest fashion alone is an estimated $400+ billion. Fashion Brands and stores like Zara, H&M and Forever 21 are turning out new styles faster than ever. While many women shop at these stores looking for trendy items that they can convert into modest fashion, they also end up buying a lot of pieces that they may wear only once. The availability of cheap clothing from Asia, only exacerbates the problem of purchasing disposable clothing. Many modest fashion brands have jumped on this trend ..read more

Whether it's the summer or winter, a long sleeve maxi dress is a staple in a modest wardrobe.  Most women think a long sleeve maxi dress is a one piece only style option.  So choosing the right long sleeve dress for different occasions may seem easy, but when it comes to styling it, do you actually know all the possible choices?  Long sleeve dresses are transitional pieces and can be play up or down based on the right accessories.  See our style options below:    Add a Statement Necklace.  You can completely change ..read more