Jonathan La Greca SVP, Growth Voted the most innovative market research firm by clients in North America 3 years in a row, here is how Hotspex plans to drive agility and innovation beyond 2021. If you are in the process of future-proofing your marketing and insights/analytics functions and would like to learn more, please send us a note. 1.   Increase ROI from Foundational Research & Brand Tracking Using Brand Operating Systems A big opportunity in the insights industry is to find ways to implement foundational research such as segmentations, U&As, and brand s ..read more

We are thrilled to welcome Adam Jele to the Hotspex UK team as Research Executive! Adam obtained his Master’s degree from University College London in Cognitive Neuroscience, and did his Bachelors at Budapest in Psychology, concurrently earning a scholarship to study Applied Economics at my university. Whenever he has a bit of extra time on his hands, Adam enjoys learning, exploring and playing around with computational methodologies, as a good addition to his toolbox for quantifying, measuring, describing and understanding consumer behaviour. In his approach he likes to combine all these disc ..read more

We take insights innovation very seriously and are grateful to have been voted the most innovative market research firm by clients in North America 3 years in a row. Over the past three years, we have been asked many times what it takes to be truly innovative in providing insight solutions. Here is what it boils down to: We listen closely to every client’s reaction to our work:  We listen for friction that needs to be smoothed.  We listen for the new questions that get revealed from the previous answers.  We listen for the bigger strategic context within which insights are bein ..read more

We are thrilled to announce the promotion of Joanne Davies to Senior Research Director! Joanne joined our insights team last fall and from day one has not failed to impress us with her skills, expertise and knowledge of market research. She jumped headfirst into some of our busiest branding and strategy accounts and has led them with poise, grace and steadfast determination to provide our clients with the best solutions for their branding challenges. Joanne has quickly become a trusted advisor and mentor on our team, and we couldn’t be any more thrilled that she decided to join our team last y ..read more

We are excited to announce the promotion of Michelle Hisson to Associate Director! Michelle joined Hotspex in 2017 as a research analyst while completing her Master’s in Psychology. She has a strong passion for understanding human behaviour and previously studied motivation as part of her undergraduate thesis. Michelle has been a key player on a number of our CPG accounts, building relationships with clients across portfolios. Michelle’s reports provide actionable insights for the team – she gives clear, concise presentations and is always on the ball to answer the client’s questions. Aside fr ..read more

We are thrilled to announce the promotion of Aimee Stephens to Senior Project Manager! Aimee joined Hotspex a year and a half ago as one of our first Project Managers in a newly formed department at Hotspex and played a key role in helping us make the transition to a new way of working.  She has gone over and above in her role this year supporting our client’s service team in managing our largest client account. In addition, Aimee has continued to impress taking on some of our most complex projects, leading the way on new process improvements and she has taken a leadership role with coach ..read more

We are thrilled to announce the promotion of Kayla Coulter to Project Manager! Kayla joined us 9 months ago as a summer intern and we quickly saw her amazing potential.  In the first month, she was already sharing ideas of ways we could work more efficiently and never shied away from any task we threw at her.  Quickly she was able to run her own projects with ease and grace, while also taking on additional challenges outside of the day-to-day work.  We knew we had an amazing person on our team when people frequently reach out just to tell us how impressed they were with her.&nbs ..read more

We are excited to announce Miho Sasaki’s promotion to Associate Director! Miho joined Hotspex in 2017 as a Senior Analyst and has developed her career in research. Miho was previously a strategic planner for 4A Advertising Agencies serving global brands to establish a foothold in Japan, Hong Kong and Mainland China markets. She continues to use her advertising experience across diverse customer portfolios to build insightful research. Miho has taken on the lead role on a number of CPG projects in recent months and on one project in particular the client raved about her leadership and that the ..read more

We are delighted to announce Alyssa Redfern’s promotion to Senior Director! Alyssa joined Hotspex in 2014 as a Research Intern and has developed her career working across diverse customer portfolios and lines of business. Applying her academic research training and political science background, Alyssa quickly progressed from Analyst and Director to Senior Director, working with clients ranging from CPG, Airlines, Non-Profit, Retail, and Apparel. Alyssa specializes in Packaging, Shopper Based Design, Usage and Attitudes, Brand Positioning, Brand Tracking and Advertising research. With her excel ..read more

Mental health matters now more than ever and Hotspex is committed to the cause.  To this end, we have made a corporate pledge: “Hotspex is committed to providing a supportive, stigma-free mental health environment.” Why are we making a pledge for mental health?  1 in 5 Canadians suffers from mental health illnesses every year. This would be 16 Hotspex employees.   The health and wellness of our employees is fundamental to our business. Our success resides in our people.   We owe it to our people, the ..read more