Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our businesses? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? In this episode, I share tips for using social media to grow your business and ways to reduce overwhelm in your personal and professional life. Listen to this episode to learn what it takes to sell a beauty product and all the benefits of a good venting session between friends.   Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon Music or T ..read more

Today’s guest, Kerri Kasem, and I have a lot in common. We both appreciate simplicity and functionality, and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn’t know that she didn’t know about the business. We also talk about the power of serendipity and her journey with lupus. Listen to this episode to learn about her mystery ingredient and why it works. Use the code Beauty60 to get 60% off Kerri’s T ..read more

After traveling for work and having her toiletries leak or be confiscated, Seadrop Skincare Founder and today’s guest Serena Advani took matters into her own hands. She says her education was “a perfect storm” that led her to create a beauty business. In this episode, Serena talks about the importance of creating moments for yourself and your clients and the steps she took to save water during the product development phase and beyond. We also talk about legitimizing the beauty industry and behind-the-scenes strategic thinking. Listen in as Serena shares a fun behind-the-scenes story about her ..read more

In all my years of hearing about him, I have never heard anyone say a bad word about today’s guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. In this episode, we talk about misleading statements we often hear in our industry and the one piece of leadership that nobody talks about. Doug also shares how he found his “big picture” craving and how you can find your own. Listen to this episode to learn tips for finding good s ..read more

We often refer to my life partner and today’s guest, Jay, as an esthetician by association. He owns a fitness studio and supplement company, runs a coaching business, and has written two books. In this episode, we talk about cultivating the client experience and ways to show your client that you care beyond the transaction. Jay also explains how to shine as a small business in your community and create an elevated customer experience. Listen to this episode to learn which little piece of Jay’s business Lori brings into her spa suite every day and how he helps Lori manage working in a small dar ..read more

Today I want to have a chat about cancellation policies and procedures. This is a hot topic for solo and small business service providers because we are too often taught that the customer is always right, and this causes a huge profit loss for our businesses. So in this episode, I explain how you can incorporate a cancellation policy into your spa business and when it makes sense to bend the rules. I also share tips for avoiding profit losses due to appointment cancellations. Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for cance ..read more

Today’s guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. She started the company out of her bungalow in 1996, making waves by creating makeup for everyone back when makeup was still mostly for the stereotypical beautiful woman. In this episode, Wende talks about how it felt selling her first brand, Urban Decay, and what she learned from her first business that she carried with her into her new sustainable beauty brand, Caliray. We also discuss the importance of networking and connection as a huge business builder and share financial advice for c ..read more

Setbacks are inevitable in business, but they do not have to be the end of your world as you know it. Today I talk about five false esthetician setbacks that are common in our industry and I share ways to reframe these “setbacks.” I have been through all of these setbacks and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and how to power up your beauty business. Listen in to learn if you need an emergency fund and why you should always be marketing. Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon Music or Tune ..read more

Today I want to chat with you about moving into the new year and increasing your abundance and profits. With the current inflation situation, maybe we all need some motivation on what to do to usher in success, so in this episode, I share some tips that I have learned over my 20 years of experience. I also explain how to harness your esthetician energy and attract amazing new clients without the overwhelm. Listen to this episode to learn how to simplify your spa menu and why Lori doesn’t use the name “six-figure” esthetician anymore. Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon ..read more

Today’s guest Sabrina Scott is an esthetician on a mission. Sabrina has been a licensed massage therapist for 22 years and a licensed master esthetician since 2019. She has spent the time, energy, and money to create a career for herself, and in this episode, we talk about why she fears her livelihood is at risk. She recently co-founded the Maryland Esthetician’s Alliance, a group with over 90 members advocating for the safeguarding and advancement of estheticians’ professional rights and standards in her state of Maryland. Listen in to learn how she uses Google reviews and community networkin ..read more