Today I want to have a chat about cancellation policies and procedures. This is a hot topic for solo and small business service providers because we are too often taught that the customer is always right, and this causes a huge profit loss for our businesses. So in this episode, I explain how you can incorporate a cancellation policy into your spa business and when it makes sense to bend the rules. I also share tips for avoiding profit losses due to appointment cancellations. Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for cance ..read more

Today’s guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. She started the company out of her bungalow in 1996, making waves by creating makeup for everyone back when makeup was still mostly for the stereotypical beautiful woman. In this episode, Wende talks about how it felt selling her first brand, Urban Decay, and what she learned from her first business that she carried with her into her new sustainable beauty brand, Caliray. We also discuss the importance of networking and connection as a huge business builder and share financial advice for c ..read more

Setbacks are inevitable in business, but they do not have to be the end of your world as you know it. Today I talk about five false esthetician setbacks that are common in our industry and I share ways to reframe these “setbacks.” I have been through all of these setbacks and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and how to power up your beauty business. Listen in to learn if you need an emergency fund and why you should always be marketing. Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon Music or Tune ..read more

Today I want to chat with you about moving into the new year and increasing your abundance and profits. With the current inflation situation, maybe we all need some motivation on what to do to usher in success, so in this episode, I share some tips that I have learned over my 20 years of experience. I also explain how to harness your esthetician energy and attract amazing new clients without the overwhelm. Listen to this episode to learn how to simplify your spa menu and why Lori doesn’t use the name “six-figure” esthetician anymore. Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon ..read more

Today’s guest Sabrina Scott is an esthetician on a mission. Sabrina has been a licensed massage therapist for 22 years and a licensed master esthetician since 2019. She has spent the time, energy, and money to create a career for herself, and in this episode, we talk about why she fears her livelihood is at risk. She recently co-founded the Maryland Esthetician’s Alliance, a group with over 90 members advocating for the safeguarding and advancement of estheticians’ professional rights and standards in her state of Maryland. Listen in to learn how she uses Google reviews and community networkin ..read more

This is my annual end-of-the-year podcast, where I sit down after my last facial of 2023 and muse on all that has happened and what is coming up in the new year. In this episode, I circle back and assess how I have moved forward. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. Listen in to learn my top seven takeaways from 2023 as an esthetician. Subscribe to the Podcast on Apple Podcasts, Spotify, Amazon Music or Tune In “We all have to look at what works so we can do more of it and then be honest with ourselves ..read more

For today’s episode, I thought it would be nice for you to hear what some highly successful aestheticians talk about when they get together for a live meeting. Sometimes we need to have a creative confrontation with ourselves and it helps to do this in a room of peers. When we get together, we tackle topics like overspending and the Bright Shiny Object Syndrome. We encourage each other to make more informed financial decisions, share tips for creating systems for your business, and much more. Listen in as I explain why I host aesthetician meetups and learn five takeaways from one of my recent ..read more

Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. I hope this episode helps you take some pressure off and gain some insight on how to take your business to new heights. In this episode, I offer up a sneak peek into my personal success journal and explain the important difference between client attraction and acquiring a client for life. Listen in to learn why I stopped using the term “six-figure esthetician” and how the phrase “booked perfectly” was born. Subscribe to the Podcast on iTunes, Soundcloud, Stitcher or Tu ..read more

I am proud of the type of members I attract to the Beauty Biz Club and my guest today, Cherrie Sludock, is a shining example. An active and long-time member of the Beauty Biz Club, Cherrie got licensed as an aesthetician in Connecticut, the last state in the country to offer a licensed aesthetician program in the country. She says that her beauty biz saved her soul during her struggle with mental health during the pandemic. In this episode, Cherrie opens up about how she recovered her business after a devastating fire. We also talk about her greatest teachers and the lessons they taught her. L ..read more

Today’s guest Lydia Fenet is the CEO of the Lydia Fenet Agency and author of my current favorite book, The Most Powerful Woman in the Room is You. She has this energy that makes everyone around her instantly feel like an old friend which helps her in her male-dominated field of charity auctioneers. She is also a mother of three, author of not one but two best-selling books, and host of her own podcast. In this episode, Lydia and I talk about navigating feelings of self-doubt and how to harness positivity as a power tool. Listen in to learn about Lydia’s Strike Method and if she has an aestheti ..read more