Whether you are starting out as a freelance copywriter or are doing the writing for you own business, there are a handful of tools (the ones I use in my own copywriting business) that’ll make your life a whole lot more efficient. I’ve talked here before about having a plan and the right tools when it comes to copywriting and blogging. Mine include templates and a roadmap for getting from point A to done with little to no bumps in the road. Of course, each copywriting project is different, and requires fresh ideas and words. But having the right tools in place makes the process smooth as silk ..read more

Times are lean for many small business owners and copywriting may seem like one of the first items to get scratched from the services you’ve hired to help make your business a success. Now that you’ve dropped your CW, what do you do now? The main way to get your message, services, and products in front of the right people (you know, the people who align with your brand and will love your stuff!) is through your words. Copywriters are good at crafting content that sounds like you and your brand and delivering the perfect message to those looking for your items. If you are currently going it al ..read more

Natural indie beauty brands know that the natural ingredients they use to create their products hold way more benefits than what they can transparently share with their audience. But due to FDA and FTC regulations on ad claims, they are limited as to what they can actually put in words without getting flagged. It’s a murky and complex subject that I won’t get into in this post (head here to read about writing for compliance), but know that if a brand says an ingredient used in a cosmetic product or one of their beauty products alters your skin or health, they are most likely breaking FTC ad ..read more

So, you need to show your blog some love, huh? This tends to be the most neglected area of most online businesses. It can be difficult to know what to write about and even if you do, blog writing takes time. Those are the main reasons I hear when someone comes to me for help with their blog, anyway. But you want to know the real reason blog writing comes in last on the task list? Because you don’t truly understand WHY you have a blog. The most important reason for your blog is to showcase your products or services without actually focusing on them. Want to know what that is? The most ..read more

You’d think I’d be a bit biased here, right? As a copywriter, it would seem I’d feel hiring a professional would be the best way to get customer copy that works for your brand. But here’s the deal … if you truly want to write your own copy, I know you can do it! This doesn’t mean a lot of knowledge, practice, and experimenting isn’t necessary to write optimal content for your website. Speaking from the heart is great, but a ton more goes into carefully crafting the perfect words for your brand. As with any learning curve, there is a solution to figuring this whole writing thing out witho ..read more

It’s crazy how many brand owners want one thing but do another when it comes to copy. You can’t imagine how often I get customer inquiries who want to hire me as a copywriter because of the way I write here or want to craft a new brand voice. But then after they receive my first draft, edit it down to sound … well … a lot like the copy they already have. What happens? Why do so many people stick with copy that’s not working? It takes courage to publish something different, never been done, uncommon, and totally YOU! It all boils down to taking the leap. Yep, writing copy may not seem ..read more

Wow, that’s a bit harsh, I know. But there are certain things your high school English teacher taught you that may be holding you back where online writing is concerned. Yes, it still pains me a bit every time I start a sentence with “and” or “but” or “I”, but here’s the deal. Writing online is a whole different ballgame than writing an essay for English class or even a print article. 5 Ways to Improve Your Online Writing Skills 1. Keep It Skimable: The main reason online writing is its own ballgame boils down to one thing – readers tend to skim the page when online. It’s true! Ch ..read more

Ok, ok. Writing copy isn’t always a breeze. I know that and I’m not trying to lead you astray, here. But there are certain tools and resources that will make the process a whole lot easier. Having these in place before you start writing copy for website, marketing materials, emails, and social media will help you out BIG TIME! Before you dive into your next blog post, or start in on homepage or about page copy, take a peek at the following list and get primed before your fingers hit those keys. I promise it will save you precious time and energy in the end. 7 Tools You Need When Writ ..read more

It’s an absolute necessity if you have a website for your business. Do you still have a generic website homepage? Time to get that baby sparkling like the rest of your brand! If you have no clue what info needs to be included, how much to share on the homepage, and how to get this thing done, this guide will help. What type of information do you want on your homepage? Think of this page as the introduction to your brand. You want it to tell your customers who you are, that you understand their needs, and how you deliver what they want. It doesn’t hurt to throw in a sampling of what you offe ..read more

You know you need one. But every time you sit down to tell your story (web page style) you come up blank. How to convey your personality, brand, and mission in 500 words or less? What you need is a killer website about page template and a few helpful pointers, and you’ll be spilling your story with ease. Why do you need an about page? It’s one of the most read pages on any website. Think about it. You hop onto a site, you skim the homepage, what’s the next link you click? You want to learn more about who this is talking to you, right? And that’s where a handy dandy about page comes in ..read more