How the shift from trendy to timeless has reshaped customer expectations In the whirlwind of trends, flip-flopping fashions, and the pervasive influence of social media, one thing has become increasingly clear: Personality is staging a glamorous comeback in the retail world as more and more consumers are choosing timelessness over trends. The rise of fast fashion The ’90s was a revolutionary era for the retail industry. The ‘in and out’ concept of fashion wasn’t new, but its speed was about to be turbocharged. Fast fashion was a term that began to resonate, a business model defined by its abil ..read more

As seen on PRNewswire Supporting genuine and inspiring customer engagement in 10 new regions Tulip, the global leader in customer engagement solutions including Clienteling, Associate-Customer Communications and Appointment Management, is excited to announce the expansion of its platform with the addition of 10 new language capabilities.  As of March 19, 2024 Tulip has added support for 10 additional languages, including Swedish, Danish, Norwegian, Polish, Romanian, Hungarian, Dutch, Finnish, Latvian, and Lithuanian. Added language support will be available for all new and existing Tulip ..read more

Breaking down the key themes from Shoptalk 2024 Shoptalk 2024 brought together industry experts to delve into the latest trends shaping retail and consumer behavior.  Here are four key takeaways from the event to consider integrating into your retail strategy to stay ahead of the competition. Trend #1: Reshaping personalization with AI Data-driven decisions and consumer insights are pivotal. Shoptalk highlighted AI’s continuous impact, showcasing how AI algorithms leverage Big Data to enhance customer experiences and tailor outreach strategies. During the session “The AI Opportunity for I ..read more

As seen on PRNewswire Tulip Clienteling is instrumental in driving cross-channel sales and store traffic at 7FAM Tulip, a leading cloud-based retail customer engagement platform provider, is excited to announce the extension of its partnership with 7 For All Mankind, the renowned American denim brand. This strategic decision underscores 7 For All Mankind’s dedication to delivering exceptional client experiences through advanced omnichannel clienteling strategies. Since partnering with Tulip in 2020, 7 For All Mankind has utilized Tulip’s best-in-class Clienteling tool to enhance customer conne ..read more

Physical retail isn’t dying; it’s evolving In the era of e-commerce, traditional retailers find themselves engaged in a challenging battle with their online counterparts. Physical stores not only grapple with the financial burdens of renting prime locations and employing staff, which often exceed the expenses of online operations, but also face limitations in customer outreach due to their localized presence. One of the key distinctions between brick-and-mortar stores and their online counterparts lies in the aspect of convenience. Online shopping consistently outshines in-store shopping in te ..read more

Honoring a legacy of innovation As we near International Women’s Day, it’s fitting to honor the women who made their mark in a landscape often dominated by men. While the fashion and beauty industry often targets female consumers by using their bodies to sell products, behind the scenes, it has mainly been driven by men. As the fashion industry expanded its influence, many pioneering women broke barriers and shattered glass ceilings, paving the way for future generations. Their impact goes beyond aesthetics; they sparked movements, encouraged self-expression, and promoted the accessibility of ..read more

The impact of Tulip Clienteling on the growing lifestyle brand Jenni Kayne was ahead of the game when it came to creating a personalized experience for their customers through clienteling. But, the manual clienteling practices made it difficult to measure the effectiveness of their activities, and nearly impossible to optimize their in-store and outreach sales processes. This case study outlines how Tulip helped Jenni Kayne digitize their clienteling strategy, revolutionize their outreach and engagement activities, and provide the data they needed to drive strategic business decisions. The imp ..read more

Empowering retail innovation through customer experience The essence of traditional roles within retail settings is transforming in response to digital retail experiences.  One prominent example of this shift is the rise of the “omnichannel associate.” No longer confined to the aisles, these adaptable, digitally savvy team members are the linchpin that binds online and offline retail experiences, catering to the changing needs and behaviors of modern consumers. So, let’s dive into what an omnichannel associate is, why they’re essential to the retail sector, and how retailers can reimagine ..read more

Unlocking lifetime value through clienteling and checkout innovation Retailers in the home design and improvement industries— encompassing furniture, home decor, and hardware retailers— navigate an increasingly competitive market, and it is crucial for them to shift their focus beyond single transactions to the broader concept of lifetime customer value (LCV), and how to build customer loyalty. This approach means viewing each customer— especially VIPs— as an ongoing relationship, not just a one-time sale. It’s about creating a customer-centric business model that delivers exceptional experien ..read more

A tapestry of love and technology Love is woven into the very essence of clienteling. That may seem like a lofty statement, especially if you’ve just started on your clienteling journey. But don’t worry, you’re not alone. In this blog we’ll first answer common questions about clienteling including “What is clienteling?”, “How does clienteling work?”, and “Who is clienteling for?” before diving into how it helps retailers show their customers the love. So, what is clienteling? In short, clienteling is the practice of developing one-on-one relationships with customers and should focus on empower ..read more