Three Ways to Quickly Pivot Your Content Calendar During COVID-19
Tara MacIntosh
by Tara MacIntosh
11M ago
A short time ago, you had a full month of blogs, social posts, and videos that were locked and loaded to release in a beautifully organized fashion. This content perfectly timed to your business goals and intentions. Then, COVID-19 hit. Revamping a month (or more!) of content is not an easy task for business owners.  But as a content provider, you need to pivot and turn out relevant content for your clients quickly.  Now is not the time to take your foot off the gas. Your community has time to engage with your content, so here’s how to deliver relevant blogs, videos, and social posts ..read more
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The Science behind Journaling and Mental Health
Tara MacIntosh
by Tara MacIntosh
11M ago
Journaling allows you to HEAR your inner thoughts through words.  You may have words that are stuck behind feelings, and you can’t access them.  You are in your own way. Allowing yourself to SEE your feelings by writing them down will allow you to begin to deal with them. 20 MINS of JOURNALING a day will allow you to express yourself freely, uninterrupted, on paper.  Hopefully, this journey of self-discovery also adds some joy to your day!  To read more about the connection between journaling and mental health, click here   Let’s talk RIGHT BRAIN / LEFT BRAIN Writing ..read more
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3 Tips for Blogging During COVID-19
Tara MacIntosh
by Tara MacIntosh
11M ago
Wondering how to Blog During COVID-19? Let’s chat!  Blogging is a great communication tool.  As a business, your blog can offer DIY solutions or insight into how your company is pivoting through COVID-19 isolation.  If you are new to blogging, or a seasoned pro, follow these three blog tips to ensure you stay connected and positive through the next few weeks. Resist Feeding the Fear  As you blog, refrain from repeating fear-based information.  Incorporate information wisely when communicating, and where possible, engage with positive language to avoid fueling fear and ..read more
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How Writing Can Boost Your Mood During COVID-19
Tara MacIntosh
by Tara MacIntosh
11M ago
As we navigate the next few weeks, I will share writing exercises that offer a plethora of mental health benefits. Let’s talk, Journaling! Journaling allows you to process and analyze your issues and concerns.  WHY?  It is a free flow of your ideas, your thoughts, and your worries.  As you practice journaling, you will begin to feel reflective, introspective, and you will start to familiarize yourself with your thoughts. Journaling is developing a relationship with your mind. How does it help with anxiety and depression? It is a window into your inner thoughts.  Once you b ..read more
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Canadian fire pits that will LIGHT your fire!
Tara MacIntosh
by Tara MacIntosh
3y ago
My love of real estate is real! And, with all the writing that I do about the real estate industry (I love everything about it!) I often fall in love with the luxury accessories that make a house a home. As the fall approaches, my mind turns to cozy nights outside with a fire keeping me company.  Which outdoor fireplaces will win my heart this year?  Let’s take a look. Stay toasty warm with these luxury fire pits Whether you’re telling ghost stories, sipping cocktails, or just snuggled up enjoying the warmth, gazing into red-hot flames can instantly transport you to another place.&nb ..read more
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Do Your Words Reflect Your Intention?
Tara MacIntosh
by Tara MacIntosh
4y ago
Words are everything – you remember the most beautiful sentence you ever heard, and the most hurtful. Words can lift, inspire, and invoke change. They can also isolate, tear-down, and humiliate. How we use words is our choice – but before we choose, it is imperative to be aware of the impact those words will have and accept that responsibility. Know Your Intention. If you are unclear in your intention, you will be remiss choosing your words.  The words you choose to communicate your message may be mismatched to your purpose.   When you speak out to defend or highlight your point ..read more
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4 Ways to Connect with Your Clients in a Human Voice
Tara MacIntosh
by Tara MacIntosh
4y ago
As business owners in these uncertain times, we have all had to re-create the way our products and services are packaged and sold.  Communicating your newly minted offers with kindness and compassion is how you will remain connected to your valued clients and your community.  Speaking from the heart, in a human voice, will allow your clients to see your efforts and solutions to accommodate their needs.  It is not the time to be consumed with being perfectly polished; we are all in this together and are doing our best to work within the constraints of social distancing. Follow th ..read more
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Three Ways to Quickly Pivot Your Content Calendar During COVID-19
Tara MacIntosh
by Tara MacIntosh
4y ago
A short time ago, you had a full month of blogs, social posts, and videos that were locked and loaded to release in a beautifully organized fashion. This content perfectly timed to your business goals and intentions. Then, COVID-19 hit. Revamping a month (or more!) of content is not an easy task for business owners.  But as a content provider, you need to pivot and turn out relevant content for your clients quickly.  Now is not the time to take your foot off the gas. Your community has time to engage with your content, so here’s how to deliver relevant blogs, videos, and social posts ..read more
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4 Ways to Determine Your Blog Goals
Tara MacIntosh
by Tara MacIntosh
4y ago
Writing a blog can be a daunting task.  I get it.  Here are four ways to give your blog structure before you get started: 1.What do You Want to Achieve Through Blogging? Every beginning must have an end.  Think about where you want to end up and work backward to ensure you accomplish your goals. Doing this exercise will give your blog structure. Do you want to inform your readers how to do something, do you want to educate them on facts or news, do you want to entertain them with a discovery or opinion you have? Thinking about what you want to achieve will inform how you deliver the material y ..read more
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