The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” Yet, ...more The post Picture Procurement Shaking Down a Heart Surgeon appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communicat ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. That was the headline in a Wall Street Journal article back in 2012. The piece made the point that the word “innovation” (and its derivatives) was being used so much by companies to tout incremental improvement — or worse — that the word lost meaning. Raking through earnings calls from the previous 12 months, The Journal ...more The post You Call That Innovation? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses ...more The post Deconstructing a Wall Street Journal Story on Innovation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Co ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. We can gain ...more The post The Downside of Experience in Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Commu ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.” Right. You walk away. Why would a company video be ...more The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.   I moved to Silicon Valley during the summer of 1981. I had no clue that IBM would introduce the personal computer a few weeks later and the microprocessor was on its way to rock-star status. Rewinding the tape to the early days, I’ve created a name game that pulls from all aspects of the ...more The post Test Your Knowledge of the Tech Industry and Silicon Valley During the Early Days appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communic ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The internet has commoditized news announcements, particularly product news from B2B tech companies. This isn’t to say that journalists will never write about a new SaaS offering, a denser storage product, etc., but the why-should-I-care bar sits in the stratosphere. I was reminded of this when our European MD Mark Pinsent scooted the OOO message ...more The post Product Launches Aren’t News? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communi ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our company’s rescheduled holiday celebration looms later this week, prompting a look back on 2021. While the pandemic delivered the ultimate stress test for PR agencies in 2020, it’s not like everything returned to normal in 2021. Between variants like Omicron, political turmoil — hello, Jan. 6 — and continued calls for social justice, the ...more The post Reflecting on 2021 Performance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communicatio ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve always viewed Intel as the gold standard when it comes to communications in the electronics sector. They know how to translate technology into narratives that land. They know how to leverage owned media to fling warning shots to the chosen few. And they’re always striving to put a face on the company, whether that’s ...more The post Constructing an Innovative Message … with Another Company’s Technology appeared first on Ishmael's Corner ~ Storytelling Techniques For B ..read more

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the question at hand, let’s acknowledge that the semiconductor shortage has impacted everyone. Even my mom asked me over Thanksgiving dinner if the lack of chips has hurt our business. Naturally, I reciprocated and questioned my Mom’s technique in making her home-made apple sauce. But I digress … How are the actual ...more The post Storytelling Determines the Winners and Losers in the Semiconductor Sector? appeared first on Ishmael's Corner ~ Storytelli ..read more