With more competition than ever before, establishing robust brand awareness in the millennial demographic is a must for businesses of all sizes. Unfortunately, with so many different options, companies often find themselves suffering from paralysis by analysis.  Why Brand Awareness Among Millennials Matters So Much Millennials have officially surpassed baby boomers as America’s largest generation. And, before too long, they will hold more wealth than any generation in history ever has. Along with that wealth comes spending power and the ability to make or break businesses and entire indus ..read more

There are over 80 million members of the millennial generation. This adds up to 25% of the entire U.S. population. This young-to-middle-aged group is in the prime of life. They are building families, buying houses, and excelling at work. More than ever before, your millennial marketing game needs to be strong. The question is, how can companies continue to reach this key demographic? Here are four ways you can up your millennial marketing game to reach millennials with your messages and guide them toward the sales funnels. 1. Empower Self-Service (Even in Sales) Self-service content is a ..read more

In a marketplace of millennials who are increasingly focused on sustainability, businesses that embrace eco-conscious practices can establish themselves as leaders in their respective industries. But the question is, where do you start? Furthermore, how do you get your business to stop looking at sustainability as an afterthought – a ‘nice-to-have’ when everything else is going well – and start viewing it as a core element of your strategic focus so that you can enhance your marketing? We’re going to explore all of that (and more) in this article. The Why of Sustainability in Business As you’v ..read more

It’s impossible to ignore the millennial generation when developing your marketing strategy. These longtime trendsetters make up a large portion of the global consumer base.  Millennials also differ significantly from previous generations in terms of their values and behavior. How to Start Creating Better Content for Millennials Here’s how to create better content that will truly resonate with this age group.  1. Build a Content Pillar Strategy In order to create better content that resonates with millennials, you’ll first need to make sure they can find it. You’ll need strong SEO an ..read more

So you want to grow your business and own your industry. And in order to do so, you know you’ll have to make your brand stand out from the crowd. Unfortunately, the crowd is a mob these days, with what feels like approximately 10 million other brands screaming their name. Plus, the world’s attention span is shorter than ever as the number of competing voices continues to increase. You may be starting to feel like it’s going to take a deal with the devil just to get your brand noticed. Before you sign that blood contract, there are a few brand-development techniques you should try first. Some o ..read more

Marketing has become more complex in recent years. The number of tech tools and communication channels available to marketers has exploded.  On the one hand, this has given smaller businesses unfettered access to audiences they couldn’t reach before, like millennials. On the other hand, the sheer size and scope of modern marketing have made it an overwhelming proposition — especially for a small marketing team.  Three Ways to Make Your Small Marketing Team Efficient Figuring out what tools to use, choosing the right channels, and optimizing things like data and content are all challe ..read more

The modern business world is experiencing an intense tug-of-war between opposing consumer philosophies.  On the one hand, customers want informed and personalized experiences tailored to their interests and needs. On the other hand, they want to protect their information and keep their identities secure as they navigate the increasingly complex 21st-century marketplace. Business leaders must pay attention to this apparent dichotomy if they want to provide effective customer experiences moving forward. Let’s take a look at the two sides of the issue and consider ways to gather data to info ..read more

Marketing toward Millennials can be a confusing and challenging process. Making up over 21% of the US population, they are a crucial population to pay attention to when marketing your business. So ignoring them is not an option. Action Steps for Optimizing Your Growth Marketing Strategy Read on to see how to optimize your growth marketing strategy to target Millennials. 1. Be Multi-Device 55% of Millennials watch videos on multiple devices, and the same percentage regularly buy stuff online. 62% of Millennials say their ability to engage with a brand is vital to earning customer loyalty. Growt ..read more

The production of your workforce should theoretically only have a couple of factors. If your employees have the skills and work ethic to get their jobs done, then surely your involvement is at an end, right? Unfortunately, there are multiple variables that can have a major impact on worker output and job satisfaction. One major item that often gets overlooked by employers is the health and wellness in their millennial employees.  The fact of the matter is that healthier employees feel better and are usually more productive and content. Not only that, but they typically have far fewer illn ..read more

According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the script for modern marketers. Based on our research, here are key expectations you need to know: On-Demand Hungry? Get food delivered to your door in minutes through Deliveroo or Postmates. Need a lift somewhere? No worries – Uber or Lyft has your back. Want to veg out for a bit? Netflix enables your inner couch-potato, on your schedule. With nearly ev ..read more