Apple’s New Intelligence Is Here
Forrester » B2C marketing
by Dipanjan Chatterjee
2d ago
The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th. Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC). Forrester was there at Apple’s AI coming-out party, and here’s what we gathered from the grand ..read more
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Learning From Limes And Forrester’s Creative AdTech Landscape
Forrester » B2C marketing
by Nikhil Lai
2d ago
Last year, the world’s most-awarded creative was Skittles’ “Apologize the Rainbow” produced in collaboration with DDB Chicago. It profusely apologized for Skittles’ changing its green candy’s flavor from lime to apple and, to citrus lovers’ delight, announced lime’s return in a pantomime press conference live-streamed on Twitch and X. The campaign relied on social listening ..read more
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How Luxury Brands Can Bolster Their DTC Business
Forrester » B2C marketing
by Sucharita Kodali
6d ago
We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations ..read more
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Apple Is About To Cross Its AI Rubicon
Forrester » B2C marketing
by Dipanjan Chatterjee
1w ago
On June 10, Apple will cross its AI Rubicon Apple’s early reticence toward AI was entirely on brand. The company has always been famously obsessed with what its offerings did for its customers rather than how it did it. The first iPod, for example, was about putting “1,000 songs in your pocket” and not about ..read more
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Loyalty Service Providers Supercharge Loyalty Strategies
Forrester » B2C marketing
by Mary Pilecki
1w ago
Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value. Marketers must coordinate their loyalty ..read more
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AI Fluency Is The CMO’s Next Big Superpower
Forrester » B2C marketing
by Mike Proulx
1w ago
AI is disrupting marketing — which means CMOs must be AI-proficient ..read more
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2024 B2C Marketing Priorities And Challenges
Forrester » B2C marketing
by Thomas Husson
1w ago
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. Forty-five percent of global B2C marketing ..read more
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Consumers, Meet Your Virtual Match: Your Digital Double
Forrester » B2C marketing
by Stephanie Liu
2w ago
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer ..read more
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VivaTech & The New French Tech Next40/120: When AI Meets Green Tech
Forrester » B2C marketing
by Thomas Husson
3w ago
Paris will be the center of innovation and technology this week. The 2024 edition of VivaTech in Paris is set to be a great success with more than 150,000 in-person visitors. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world. The ..read more
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The State Of Generative AI For Marketing In Asia Pacific
Forrester » B2C marketing
by Xiaofeng Wang
1M ago
I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and ..read more
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