What You Should Know About Working with a Performance Marketing Agency on a PI-only vs. Retainer Model Picture this scenario: You’re reviewing your current marketing strategy and want to see if your brand will experience significant growth and ROI by utilizing the affiliate channel. Perhaps you already know a little bit about how the industry works or maybe you’re starting from zero. What do you do next? We understand that when it comes to paying for a service, you want to make sure you are getting the best advice. At PartnerCentric, we are trusted advisors for our clients, which means w ..read more

Choosing an Affiliate Management Agency vs. Managing the Affiliate Channel Internally We get it. With so many opposing viewpoints and endless how-to articles, it’s hard to know how and where to manage your affiliate program most effectively. At PartnerCentric, our goal is to implement your program right the first time and ensure that it is performing optimally. With a team of dedicated industry experts, we employ strategies that are tailored to your brand’s unique needs so you can see faster ROI. After 6 months of PartnerCentric taking over management for a large retail-based client, traffic ..read more

In parts one and two of this series, you’ve learned the basics of affiliate marketing as well as how to navigate the technology. In part three, we covered what happens during a launch. In this final installment, we will dive deeper into what happens after your program launches. Once all integrations and necessary setups are complete, our knowledgeable and tenured client services team takes over management of the account. While each client gets a dedicated account manager, on any given day there are 5-6 strategists, compliance experts and analysts working within the account to ensure proper op ..read more

In parts one and two of this series, you’ve learned the basics of affiliate marketing as well as how to navigate the technology. In part three, we will be covering what happens once you’ve made the decision to work with PartnerCentric. Getting Started Immediately after signing a new client, the PartnerCentric tech and client services teams spring into action. If the client has an existing program, the tech team spends time reviewing the client’s site and existing program settings. They look for ways to improve upon what the client is pleased with, and fix what they do not like. Additionally ..read more

After learning about the basics of affiliate marketing in part one of our four-part series to simplify affiliate marketing, let’s dive into the technical aspects of how a merchant can drive the brand growth and revenue they’re looking to achieve. At the macro level, the basis of understanding is that most affiliate programs will function through the integration of a pixel deployed on a merchant’s  “Order Confirmation” page, through a few lines of JavaScript (if they are driving a lead, it would be the equivalent email submission receipt or other lead verification form). This pixel will fire e ..read more

So what is affiliate marketing? Affiliate marketing, at its core, is about partnerships. In essence, websites promoting offers (or “affiliates” as we’ll learn in the next section) want to work with merchants to promote their products and services, and in return they get a commission for the value they drive for those merchants (typically sales or leads). Because these affiliates have audiences and untapped consumers that the merchants want to reach, this provides a win for all parties involved. The affiliate gets paid, the merchant gets more new customers or sales, and the customer makes a p ..read more

What You Should Know About Working with a Performance Marketing Agency on a PI-only vs. Retainer Model Picture this scenario: You’re reviewing your current marketing strategy and want to see if your brand will experience significant growth and ROI by utilizing the affiliate channel. Perhaps you already know a little bit about how the industry works or maybe you’re starting from zero. What do you do next? We understand that when it comes to paying for a service, you want to make sure you are getting the best advice. At PartnerCentric, we are trusted advisors for our clients, which means we’ll ..read more

  Just a decade ago, influencer marketing wasn’t a concrete strategy that brands were employing because it didn’t really exist. Sure, there were bloggers and various YouTube channels dedicated to fashion, reviews and trends but the brands were still setting the rules and telling consumers what they should be purchasing. Oh, how times have changed! In a modern world full of competing viewpoints and general information overload, consumers want to know that they are making well-informed decisions when it comes to the brands that they support. The much-discussed millennial generation is compris ..read more

Choosing an Affiliate Management Agency vs. Managing the Affiliate Channel Internally We get it. With so many opposing viewpoints and endless how-to articles, it’s hard to know how and where to manage your affiliate program most effectively. At PartnerCentric, our goal is to implement your program right the first time and ensure that it is performing optimally. With a team of dedicated industry experts, we employ strategies that are tailored to your brand’s unique needs so you can see faster ROI. After 6 months of PartnerCentric taking over management for a large retail-based client, traffic ..read more

We all know there’s fraud out there – in fact, it’s a huge buzzword in digital marketing right now. Truly, it is crucial that all affiliate marketers monitor the quality of their traffic and converters. Picture this: You are an e-commerce jewelry company. Your affiliate program is skyrocketing, revenue is strong and everyone is happy. But suddenly, all that jewelry everyone bought is being returned. All your beautiful converters disappear in a puff of smoke. This type of problem happens too often in affiliate marketing. PartnerCentric takes an extremely vested approach to handling fraud. Belo ..read more