Listen, I’m a pretty anxious fella. I’m the kind of guy who wakes his wife up at 2 a.m. to ask if she thinks we should stock up on dried beans and water just in case, you know, “we finally get hit by the big one.” So when I first started reading about ChatGPT and its potential for making writers like me completely redundant, I got a little bit nervous. But there comes a time when we must face our fears, and that time came for me at 10:17 a.m. on a Tuesday. That’s when Clariant Creative Agency’s content team was tasked with trying out ChatGPT to learn more about how it worked, how it might int ..read more

In 2016, ClearSale was the unequivocal ecommerce fraud prevention leader in Brazil. They knew they could be wildly successful in the U.S., too, but the path was steep. The U.S. competition was well-established. No one in America had heard of ClearSale. And ClearSale’s U.S. marketing team consisted of … one person. Could ClearSale make it work ..read more

Even if you have an in-house marketing team of A-players, you may find that you just don’t have the time, resources, or capabilities to do everything being asked of your team. From the C-suite to sales to customer service and operations, it seems like there’s always a new request or project to tackle. This is when augmenting your staff with digital marketing agency expertise can sound like an attractive idea. However, this can be a tricky proposition. It’s not just about finding the right agency – it’s about having the right marketing strategy and the right processes in place so that both you ..read more

Marketers everywhere are talking about chatbots these days. And with good reason: When done well, chatbots can be a great tool for lead generation. Some in the industry even suggest that a chatbot can do better at lead gen than the forms you currently have on your website. Can that really be true? As a HubSpot agency, we publish a lot of HubSpot forms. So we needed to figure this out ..read more

So, you just purchased HubSpot Marketing Hub! Great! Now … where the heck do you start? It’s OK. We’ve got you. We’ve helped dozens of clients through the HubSpot onboarding process—from signing the contract to technical set up to launching their first inbound campaign ..read more

We are thrilled to announce that Clariant Creative Agency has achieved the coveted Platinum tier in the HubSpot Solutions Partner Program. This is an enormous honor that caps off a year of tremendous growth for our agency and our clients, and we couldn’t be happier or more excited about our future ..read more

At Clariant Creative, we love showing our customers how to use their marketing to build relationships that drive sales. So, when we get to work with clients in industries that haven’t fully tapped into the magic of inbound marketing yet, we feel a bit like the fairy godmother getting Cinderella ready for the ball. A perfect example is one of our favorite clients in the manufacturing space ..read more

Let’s get this out of the way: Yes, email marketing really does work. In fact, it’s one of the content marketing tactics we help clients with the most, after blogs and online offers. But people get so many emails every day, so why should they pay attention to yours? After all, we all have that friend or colleague (or are that friend or colleague) with 20,000+ unread emails. That’s where email newsletters can help … if they’re well-written, that is ..read more

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." ‒ Gene Fowler Marketers today are more likely to stare at a blinking cursor than a blank sheet of paper, but the sentiment is the same: Good marketing writing is a heck of a lot harder than it looks. Fortunately, we’ve learned a few smart tricks over the years – and we’re going to share them with you ..read more

Ask almost any inbound marketer and you’ll learn they have their own way of finding keywords, their own tricks, and their favorite keyword research tool to use. For someone starting out, keyword research can be overwhelming. Where do you start? How do you use the tools? How do you do it right? We’re not only going to tell you how to find keywords, but we’re going to give you the rundown on all our inside tips and tricks. First off, let’s talk about what keyword research is ..read more