Question: What does your sales team think about the content on your website? Do they: use content to help close deals faster? use content to close more deals in general? Mostly, the answer I hear is a resounding, "NO".  One of the biggest complaints from sales teams today is that they're not happy with the quality of leads they get from the marketing department. (I bet you never hear that at your company. ?) In fact, sales teams typically report that only 25-30% of leads they get from marketing are deemed to be "qualified". Yikes - That is no bueno!  Would you like to learn how yo ..read more

If I Asked You One Simple Question... "What business are you in?", how would you answer? Be honest. You may start by telling me about the products or services you offer, the target audience you serve, or how you differ from your competition.  That sounds about right. Right? Well... not so fast ..read more

A ..read more